Manager, Local Studio Marketing & Paid Media

Overview:

WellBiz Brands is hiring a Manager of LSM & Paid Media to scale and optimize our media program. You'll work closely with agency partners to drive performance across paid channels, with room to shape how the program grows over time. You'll coordinate across creative and media agency partners to keep campaigns moving accurately and on time, collaborate with our lifecycle and brand teams on internal projects, and serve as a direct resource for franchisees running local media and marketing decisions.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation Range: $75,000.00 - $85,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

 

Position Responsibilities:

 

Key performance expectations for this role include

• Increase franchisee local media participation and spend through account support, education, and media optimization with
  agency partners
• Drive lower cost per booking for local media programming

Agency oversight &performance

• Manage day-to-day relationships with agency partners
• Review campaign performance regularly, identifying issues and opportunities before they're brought to you

Project management & creative coordination

• Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
• Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
• Review campaigns prior to launch for accuracy — targeting, budget, creative, dates, and any details that would cause problems if wrong

Cross-team collaboration

• Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
• Contribute a paid media perspective to campaign planning and ensure alignment across channels

Paid media knowledge

• Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
• Stay current on platform changes and industry developments that could affect strategy or performance

Franchisee & local marketing support

• Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
• Support franchisees on Google Business Profile optimization and marketing activity beyond digital
• Help owners connect national brand strategy to what's actually executable at the local level

Other duties and projects as assigned by supervisor and department heads.

 

Essential Skills, Experience, and Qualifications:

 

Required

• 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
• Comfortable reading performance data, forming a point of view, and communicating it clearly 
• Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
• Takes initiative — spots what needs attention and addresses it without being prompted
• Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds

Preferred

• Exposure to franchise, multi-location, or co-op marketing
• Familiarity with local store marketing (LSM) programs or field marketing
• Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta
• Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio

This position will remain open until filled.

Legal Disclaimer: WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant WaxingTM, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.