manager, loyalty marketing

Starbucks

Seattle, WA

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JOB DETAILS

SKILLS

Benchmarking, Brewing, Campaigns, Collective Bargaining, Consumer Branding, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Delivery Management, Finance, Healthcare Reimbursement, Industry/Trade Analysis, Life Insurance, Loyalty Programs, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Presentation, Marketing Strategy, Multitasking, Operational Audit, Organizational Skills, Presentation/Verbal Skills, Project/Program Management, Promotional Programs, Retail, State Ordinances, Strategic Planning, Student Loans, Time Management, Tuition Fees, eCommerce

LOCATION

Seattle, WA

POSTED

26 days ago

**Now Brewing - manager, loyalty marketing! #tobeapartner** From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a **manager, loyalty marketing** , you will play a critical role in shaping and executing go-to-market strategies for our Starbucks Rewards program - bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact. We're looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships. _As a_ **_manager, loyalty marketing_** _you will:_ · Manage go-to-market strategy and execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals. · Own end-to-end campaign delivery, from intake and strategy through briefing, execution, and performance readout. · Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning. · Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision. · Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment. · Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks. · Collaborate with external partners and agencies to execute campaigns and enhance program capabilities. **_We'd love to hear from people with:_** · 5-7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing-preferably in retail, e-commerce, or consumer brands. · Bachelor's degree or equivalent experience. · Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns. · Skilled in brief writing with a track record of aligning teams around a clear vision. · Highly organized with strong project management skills; ability to manage multiple priorities and timelines. · Experience partnering with external agencies and managing deliverables end-to-end. As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com (file:///C:/Users/rofunk/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/EHRXPAYM/starbucksbenefits.com) . *If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We believe we do our best work when we're together, which is why we're onsite four days a week. **Join us and inspire with every cup. Apply today!** _Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law._ _Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances._ _Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at_ _applicantaccommodation@starbucks.com_ _or 1(888) 611-2258._

About the Company

Starbucks

Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.

Back then, the company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.

In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.

In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1971

WEBSITE

https://www.starbucks.com/careers/

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