Role Overview
The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and JCPenney. This role will focus on go-to-market execution, operational support, and program governance.
The role will collaborate with cross-functional teams and external partners to deliver a consistent loyalty experience, while also supporting enterprise-wide COE initiatives, including the development of best practices, standards, and scalable loyalty processes.
Key Responsibilities
Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
Support development of launch materials, internal training, FAQs, and customer communications.
Assist in documenting program rules, benefits, customer experience flows, and operational processes.
Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
Stay current on loyalty trends and competitive landscape to inform future enhancements.
Qualifications
3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
Experience supporting or managing loyalty or rewards programs.
Analytical skills with the ability to interpret performance data and insights.
Strong project management and cross-functional collaboration skills.
Strong written and verbal communication skills.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on Catalyst Brands merchandise.
We share a passion for serving customers, supporting our communities and making JCPenney the best retailer for all families. As a Company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a collaborative and inclusive environment. After all, JCPenney is more than a destination for style and value, it’s a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.
JCPenney emerged more than 100 years ago as a small mercantile store serving families on the American frontier in the Old West. Today, we’re still pioneering new frontiers by challenging the old rules of retail and creating a shopping experience that merges the intimacy of a traditional store with the digital conveniences of personal technology.
Today, JCPenney is one of the nation’s largest apparel and home retailers with over 860 stores across the United States and Puerto Rico, and a powerful e-commerce site, jcp.com. The retail landscape is more competitive than ever, creating new opportunities to differentiate and streamline our business. With 98,000 hard-working associates around the globe, we have the talent and determination to succeed and be the best retailer for American families.