Back to results Job Details Apply Top Manager, Marketing - Audience Development 7100 Corporate Drive , Plano , TX ID#4864 We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.Working knowledge of SQL, especially querying large datasets (Snowflake preferred).Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.Ability to navigate data tables and customer datasets to define and validate audiences.Strong attention to detail, managing complex audience structures and naming conventions.Excellent communication skills to gather requirements and translate them into technical audience logic.Experience in supporting lifecycle marketing, personalization, or targeted communications.Prior cross-functional collaboration with strategy, analytics, and technology teams.Highly organized and process-oriented with a passion for consistency and structure.Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.Salary Range: $110,500 to $116,910 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, well consider the successful candidates location, experience, and other job-related factors.