Manager, Marketing

AOTA Cultural Values:

At AOTA, we believe excellence occurs when:

• Trust and respect are incorporated into decisions at all levels;
• AOTA invests in its employees; and
• Responsibility and accountability for work are fairly assigned.

We believe that:

• Autonomy and empowerment are essential to satisfaction and productivity;
• Creativity and innovation only improve projects and outcomes; and
• Diversity and inclusivity are essential to success.

WORK ENVIRONMENT (Remote):

This position is fully remote with hybrid options in the Bethesda, MD Headquarters.

POSITION SUMMARY:

The Marketing Manager serves as the primary owner of campaign strategy and execution for AOTA's non-dues revenue products and acts as a key partner in delivering membership and INSPIRE marketing initiatives. Working within the strategic framework established by the Head of Marketing, this role independently plans, executes, and optimizes integrated marketing campaigns that drive engagement, participation, and revenue across continuing education, professional development, conferences, publications, and other organizational offerings.

This position balances strong execution with sound judgment and strategic thinking. The Marketing Manager is responsible for translating marketing objectives into high-quality campaigns, recommending audience segmentation and channel strategies, and continuously identifying opportunities to improve campaign performance. Success in this role requires exceptional project management, strong collaboration skills, and the ability to thrive in a fast-paced, mission-driven environment. The ideal candidate will possess a unique blend of creativity, strategic thinking, and technical expertise, enabling them to deliver tailored messaging to diverse audience across multiple platforms.

POSITION SPECIFIC DUTIES:

• Non-Dues Revenue Campaign Management

  • Own campaign strategy and execution for continuing education courses, workshops, professional certificates, specialty conferences, publications, and professional development offerings. 

  • Develop integrated campaign plans including audience segmentation, messaging, channel mix, timelines, and success metrics for assigned products and initiatives. 

  • Maintain promotional coverage and visibility for AOTA Store products, recommending opportunities to increase engagement and revenue across owned channels. 

  • Independently build, schedule, and quality assure emails, landing pages, and campaign assets within HubSpot while adhering to established audience and communication standards. 

  • Execute paid social and digital advertising campaigns (Meta, LinkedIn, Google) within established budget parameters and optimize performance based on results. 

  • Monitor campaign performance and make recommendations to improve audience engagement, conversion, and overall campaign effectiveness. 

• Product Marketing & Campaign Optimization

  • Serve as the primary marketing partner for assigned products and offerings, translating business objectives into actionable campaign strategies. 

  • Partner with internal stakeholders to understand goals, audiences, and key messages while ensuring campaigns align with organizational marketing standards. 

  • Identify opportunities to improve positioning, segmentation, promotional timing, and channel effectiveness to maximize impact. 

  • Contribute ideas and recommendations that support growth, audience engagement, and revenue generation. 

• Third-Party & Partner Campaign Management

  • Execute promotional campaigns supporting third-party partnerships including AMBA, OT JobLink, and similar initiatives. 

  • Collaborate with Sales & Business Development to manage promotional calendars, asset requirements, and campaign schedules. 

  • Provide feedback and recommendations regarding campaign performance and asset effectiveness. 

• Membership & INSPIRE Marketing Support

  • Support execution of INSPIRE annual conference marketing initiatives under the direction of the Head of Marketing. 

  • Build campaign emails, paid advertising, and supporting assets while maintaining timelines and ensuring quality delivery. 

  • Support membership acquisition, retention, and engagement campaigns through email and paid social execution, audience segmentation, and reporting. 

  • Collaborate with cross-functional teams to ensure consistency across membership and conference campaigns. 

• Audience Segmentation & Market Insights

  • Manage campaign-level audience segmentation within established enterprise frameworks. 

  • Analyze campaign results and market trends to identify opportunities for improved targeting and audience engagement. 

  • Recommend segmentation enhancements and personalization strategies that support member experience and business goals. 

• Content, Asset & Creative Management

  • Maintain and organize marketing assets, templates, and campaign documentation. 

  • Partner with the Graphic Designer to develop creative assets that align with campaign goals and brand standards. 

  • Write and edit copy for email, web, social media, and digital advertising channels.

  • Ensure content adheres to accessibility, brand, and audience standards. 

• Marketing Operations & Reporting

  • Track and analyze campaign performance, providing insights and contributing to monthly and quarterly reporting. 

  • Maintain proficiency across HubSpot, digital advertising platforms, and other marketing tools. 

  • Support marketing operations through campaign documentation, calendar management, and process improvements. 

  • Identify opportunities to improve workflows, campaign processes, and marketing efficiency. 

  • Stay current on marketing trends, emerging technologies, and AI-enabled tools that enhance productivity and effectiveness.