Manager, Marketing & Creative Strategy

How You’ll Make an Impact   

• Actively and consistently supports all efforts to simplify and enhance the customer experience.

• Plan, execute, and optimize multi-channel advertising campaigns to achieve marketing objectives.

• Collaborate with cross-functional teams and external partners, including creative agencies and media planning to ensure advertising campaign success.

   

• Conduct on-going industry analysis to identify market trends, competitor strategies, and areas of opportunity. Translate competitive insights into actionable recommendations for marketing strategies and campaigns.

   

• Create detailed marketing briefs that outline campaign objectives, target audience, key messaging, and creative requirements. Collaborate with agency partners to ensure that marketing materials align with strategic goals.

• Monitor and analyze campaign performance in order to develop insights that lead to informed decisions and adjustments to marketing strategies.

• Work with internal teams to support and highlight product features, benefits, and competitive advantages. Ensure consistency and accuracy across various marketing channels. Craft unified product and brand narratives that can be aligned to the Spectrum brand identity and will resonate with the target audience.

• Performs other duties as requested by supervisor.

   

• Standard Office environment

• Some travel may be required
   

What You’ll Bring to Spectrum   

Required Qualifications   

Education  

• Bachelor’s degree or higher in Marketing, Business, Communications or related field or equivalent experience

Experience   

• 5+ years of industry experience in telecommunications, marketing or technology
• 2+ years of experience managing integrated marketing and brand campaigns
• 2 + years Management experience

Skills   

• Ability to read, write, speak and understand English
• Proven experience in marketing strategy development and execution creative campaigns
• Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
• Ability to communicate with all levels of management and company personnel
• Strong attention to detail
• Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
• Ability to efficiently manage resources and prioritize tasks
• Ability to think creatively and strategically
• Ability to build strong relationships with customers and colleagues
• Strong analytical skills, with the ability to interpret data and derive actionable insights
• Ability to identify ways to incorporate AI into workstreams
• Ability to work independently and make recommendations and decisions autonomously
• Ability to conduct formal presentations to all levels of management
• Ability to maintain confidentiality
• Ability to motivate others

Preferred Qualifications

Experience

• Knowledge of cable television, streaming services, high speed Internet and phone products and services

• Knowledge of cable television, streaming services, high speed Internet, mobile and phone products and services