About the RoleThe Manager, MMM+ Subject Matter Expert (SME) plays a critical role in advancing Ovative's Media Mix Modeling (MMM+) capabilities by ensuring our models are not only technically rigorous, but strategically actionable. This role sits at the intersection of econometric modeling and marketing intelligence and requires leadership to translate marketing strategy into modeling frameworks and to ensure model outputs inform investment decisions in partnership with Data Scientists.As part of the MMM+ SME team, you will provide strategic oversight of MMM builds, refits, and test integrations (ETIs). You will own the quality, interpretation, and business application of MMM outputs, pressure-testing assumptions, validating results against real-world context and identifying opportunities to strengthen model fidelity and impact. You will serve as a critical bridge between Measurement Solutions, Product, Data Science, and client teams, aligning on objectives, clarifying trade-offs, and guiding stakeholders toward confident, data-informed decisions.This is a high-ownership position for a strategic thinker who thrives in ambiguity, influences cross-functional priorities, and is motivated by improving both technical excellence and marketing impact at scale.ResponsibilitiesTranslate Business Strategy into Modeling Design – partner with Measurement Solutions teams to convert marketing objectives, KPIs, and channel strategies into robust modeling inputs, defining assumptions, priors, calibration approaches, and measurement design that align with real-world investment decisions.Own Strategic Oversight of MMM Delivery – provide direction and quality governance across MMM implementations, refits, and calibrations; own delivery timelines and sequencing, coordinating across Data Science, Data Engineering, Product, and Measurement Solutions.Ensure Sound Modeling Approaches – ensure scenarios are scalable, align to business context, guide the Sr. Analyst on technical execution and maintain accountability for final outputs.Elevate MMM Standards & Best Practices – advance governance, documentation standards, QA processes, and cross-client consistency; contribute to a scalable center of excellence.Ensure Model Quality, Integrity & Credibility – establish QA standards, evaluate key diagnostics (MAPE, R², priors, lag structures, diminishing returns); collaborate with Data Scientists to investigate risks and refine models; ensure assumptions, limitations, and investment implications are transparent.Drive Incrementality Testing Integration & Calibration Strategy – lead integration of testing insights into MMM frameworks and calibrations based on incrementality testing.Bridge Technical Outputs to Business Decisions – translate complex modeling results into clear, actionable guidance; pressure-test outputs against marketing realities.Partner Cross-Functionally and Communicate Effectively – collaborate with Product, Engineering, Data Science, and MS leaders to clarify ownership, influence prioritization, and improve MMM tooling.Apply Structured Critical Thinking to Marketing Investment Decisions – guide prioritization across media channels and strategies while driving work forward in ambiguous environments.Provide Executive-Ready Insights – translate technical outputs into executive-ready insights with clear communication.Manage Multiple Workstreams – own workstreams with accountability and strong organizational skills.Requirements4+ years of experience in marketing analytics, marketing science, econometrics, or a related analytical field.1–2+ years of hands‑on Media Mix Modeling experience (regression-based, Bayesian, or comparable econometric frameworks).Working knowledge of SQL and analytical tools sufficient to interrogate model inputs and outputs.Ability to interpret and evaluate key model diagnostics (MAPE, R², priors, lag structures, diminishing returns).Comfort working with structured marketing datasets (spend, performance, CRM, test data).Experience working cross-functionally with marketing, product, or client-facing teams.Pay TransparencyThe salary range for this Manager position is $90,000 to $132,000 and is inclusive of a 20% bonus.BenefitsAccess to all office spaces in MSP, NYC, and CHI.Frequent, paid travel to Minneapolis headquarters for company events and team collaboration.Generous paid vacation policy.401(k) match program.Top-notch health insurance options, inclusive of same-sex partners.Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.Monthly stipend for mobile phone and data plan.Sabbatical program.Charitable giving via time and financial match program.#J-18808-Ljbffr