Manager, Marketing Planning And Strategy - Content Systems

Position Summary...

What you'll do...

Manager, Content Systems (Advertising Help Center) - Walmart Connect

About Walmart Connect

Walmart Connect helps brands reach Walmart's 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart's scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we're expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams-empowering the organization to move faster, smarter, and more efficiently.

Role Overview

The Manager, Content Systems (Advertising Help Center) supports the systems, processes, and governance that power Walmart Connect's external knowledge platform. This role helps maintain the single source of truth for approved product marketing content, ensuring information is accurate, organized, discoverable, and accessible within the Advertising Help Center.

This role partners closely with Product Marketing, Product, and Engineering teams to manage content workflows, optimize content management systems, and improve the user experience across Walmart Connect's external knowledge platform. The ideal candidate brings a blend of content management expertise, technical writing skills, operational rigor, and project management capabilities.

Key Responsibilities

Content Management & Governance

• Maintain the single source of truth for approved Walmart Connect product marketing content.
• Organize and manage content within the Advertising Help Center to maximize discoverability and usability.
• Manage content lifecycle processes, including review schedules, updates, and content retirement.
• Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.
• Write, edit, and quality-review technical and product-focused content.

Content Systems & Optimization

• Support administration and optimization of the Advertising Help Center.
• Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.
• Serve as a subject matter expert on content systems, governance, and authoring best practices.
• Identify opportunities to improve workflows, content organization, and platform effectiveness.

Cross-Functional Partnership

• Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences.
• Communicate priorities, timelines, and recommendations to stakeholders.
• Support global content initiatives in partnership with Walmart Connect International.

Project Management

• Drive content and system-related projects from planning through execution.
• Track milestones, dependencies, and risks in Airtable to ensure successful delivery.
• Support operational initiatives and special projects assigned by the Senior Manager and Director.

Reporting & Insights

• Monitor platform usage, content performance, and stakeholder feedback.
• Provide recommendations that improve content quality, discoverability, and user experience.

Qualifications

• 5-7+ years of experience in content management, knowledge management, marketing operations, or related fields.
• Technical writing and editing experience required.
• Experience managing content within CMS platforms; Salesforce experience required.
• Strong project management, organizational, and communication skills.
• Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
• Experience bringing structure and process to matrixed workstreams.
• Adaptable, detail-oriented, and collaborative team player.
• Airtable, Workfront, and Google Analytics experience preferred.

Success Looks Like

• A trusted, accurate, and well-governed knowledge platform.
• Improved content discoverability and user experience.
• Efficient content management processes with minimal content debt.
• Successful execution of content and system enhancement projects.
• Strong stakeholder partnerships and clear visibility into content performance.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam''s Club facilities. Programs range from high school completion to bachelor''s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor''s degree in Business, Marketing, Communications, or related field and 1 year''s experience in marketing or related field OR 5 years''

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. (empty)