Manager, Marketing- Softsheen-Carson (US)

Manager, Marketing- Softsheen-Carson (US)

New York, United States

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Run the brand like its yours. In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

Big idea creation Brand building Content creation Marketing literacy Marketing strategy Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

What does being a marketer here mean? Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Manager, Marketing- Softsheen-Carson (US)

New York, New York, United States Manager, Marketing - Softsheen-Carson Job: Managers, Marketing - SSC Position type: Permanent Employment type: Full - Time Supervisor: Assistant Vice President, Marketing - Garnier and Softsheen-Carson Hair Color Location: New York - New York Country/Region: USA

Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities: New Product Launches: Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.) Generate long term strategic development Collaborate with Creative to create launch materials including merchandising and sampling Participate in sell-in of projects to management at large Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy

Strategy & Planning: Drive the research, analysis, category trends and insights to develop long term strategy Oversee and guide plans development and create vision for businesses Contribute to total eye category strategy / plans Responsible for owning strategy for Sales and Trade planning Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights Partner with Finance to run and analyze franchise and product P&Ls Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting: Ownership of entire forecasting process Understand and manage financial implication of forecast (i.e.) E10 and Full year number Own accuracy of all budgets and roll up of total category with finance Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media: Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations Influence media recommendation and direction Provide US consumer centric feedback to global team during creative campaign development Adapt, customize and design creative assets for US specific needs and media plans Analyze media performance results and optimize assets and media plan recommendations for future campaigns Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans

Team and Meeting Management: Ensure team development and positive morale Foster collaboration within the team and with our core partners (DMI, commercial, finance etc) Recruit and retain employees Lead, develop and influence team structure Effectively manage, train and develop 1 direct report Recommend organizational structure changes and enhancement

Education/Experience: BA degree required. 3-6 years of Industry related marketing work experience (consumer package goods or beauty) Prior experience in Operational Marketing Experience successfully launching and managing a new product or renovation through its entire life cycle Experience working collaboratively with R&D and product development teams on new products or renovations

Competencies/Skills: Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management Market Research: ability to read and interpret research data Leadership: Demonstration of leadership with team; support departments and customers Strong Project Management Skills and attention to detail PC Proficiency (Microsoft Suite) Information & Data management Rigorous quantitative data analysis skills Prioritization & Organization Skills Strong Interpersonal Skills (written and oral) Strong appreciation for our business / sensitivity to product category Must be professional and energetic with a positive attitude

What's in it for you: Salary Range: $117,300-$140,000 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs

Reference number: 255387

Location: New York, United States Date posted: 09/30/2026 Employment type: Full-time Professional field: Marketing Type of contract: Permanent Product & Services

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc A geographic scope such as local market or zone or global (DMI) Transversal growth: into different functions such as commercial, digital or general management Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

Anatomy of a Blockbuster: The Sky High Story

See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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