Manager, Media (Consumer Demand Gen) - Remote

Manager, Media (Consumer Demand Gen) - Remote at Quest Diagnostics

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Manager, Media (Consumer Demand Gen) - Remote

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Category Corporate Location Tampa, Florida Job function Sales & Marketing Job family Marketing

Shift Day Employee type Regular Full-Time Work mode Remote

Job DescriptionManager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms.This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration.Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.Responsibilities: To be successful in this role, you will: Mid and Upper Funnel StrategyDefine and evolve how paid social, display, video, and emerging channels contribute across the marketing funnel, with a strong emphasis on scaling awareness and consideration efforts that drive incremental and durable growth. Guide channel direction, investment priorities, and audience strategy while remaining closely connected to in platform execution and performance optimization.Measurement & Performance AlignmentPartner closely with Analytics to shape how mid and upper funnel media performance is evaluated, ensuring investments are tied to meaningful business outcomes such as revenue, ROAS, CAC, and overall return on investment. Help support and operationalize measurement approaches such as matched market testing, lift studies, and other incrementality focused methodologies, while translating complex performance signals into clear investment recommendations and a credible view of media impact across search, direct, and organic channels.Performance Insights & CommunicationSynthesize platform, funnel, and business performance into clear, actionable insights for leadership, connecting awareness, engagement, consideration, and conversion metrics to broader business outcomes. Communicate performance trends, optimization opportunities, and measurement learnings in a concise and credible way that can influence decision making across Marketing, Analytics, Finance, and executive leadership.Test & Learn ApproachBuild and execute a structured testing roadmap across creative, audiences, landing pages, customer journeys, platform optimizations, and emerging capabilities. Establish clear hypotheses and success metrics tied to both platform and business performance, while ensuring learnings around incrementality, creative effectiveness, and media contribution are consistently captured and applied to future investment decisions.Cross-Functional CollaborationPartner closely with Brand, Creative, Analytics, Merchandising, Web, and external partners to ensure alignment across media strategy, creative development, promotions, customer experience, and measurement. Bring a strong point of view on creative quality and performance, while helping drive continuous optimization across messaging, formats, landing pages, and overall customer journeys to improve engagement and conversion.Channel Expansion & InnovationEvaluate and scale opportunities across channels such as YouTube, CTV, display, and emerging platforms using a structured, data driven approach focused on incremental reach, engagement, and business impact. Identify and assess new platform capabilities, AI driven tools, automation opportunities, and beta programs that can improve media efficiency, insights, scalability, and overall marketing performance.Team LeadershipLead and support a Senior Specialist responsible for day-to-day campaign execution across mid and upper funnel channels, while remaining actively involved in campaign strategy, setup, optimization, and performance management as needed. Ensure strong alignment between strategic priorities, execution quality, testing initiatives, and overall business goals.s.Qualifications: 6 to 8 years of experience in performance marketing, growth marketing, or media strategy roles, with deep expertise in Paid Social, particularly MetaStrong understanding of full funnel marketing strategy across awareness, consideration, and conversion, including experience with upper funnel channels such as YouTube, CTV, display, or other video driven environmentsHands on experience managing and optimizing campaigns within platforms, with the ability to balance execution, strategy, creative direction, and performance analysisStrong understanding of business and performance metrics, including revenue, ROAS, CAC, engagement, and conversion metrics, with the ability to connect media investments to measurable business outcomesExperience partnering with Creative, Analytics, Brand, Product, Merchandising, and Web teams to drive performance, optimize customer journeys, and improve landing page and creative effectivenessStrong analytical, communication, and storytelling skills, with the ability to translate complex or ambiguous data into clear recommendations and actionable insights for stakeholders and leadershipExperience or exposure to AI driven tools, automation, and emerging marketing technologies is a plusExperience measuring incrementality and media impact through approaches such as matched market testing, lift studies, MMM, or related methodologies is a plusExperience incorporating lifetime value into media strategy and optimization is a plusExperience in healthcare or regulated industries is a plusB2C or DTC experience requiredEducationBachelor's Degree BA/BS in marketing or the equivalent in education and experience 61788Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

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Quest Diagnostics is an equal employment opportunity employer. Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any any other legally protected status . Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary. Quest Diagnostics is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete the accommodation request form.

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