About the Role
The Manager of Media Effectiveness sits within the Marketing Intelligence team and plays a key role in supporting our Marketing Mix Modeling MMM program and broader marketing analytics efforts. In this position youll help manage model inputs partner with external vendors and interpret analytical outputs to inform marketing investment decisions. A core part of the role is ensuring teams have a holistic view of marketing effectiveness across methodologies. Youll collaborate closely with media brand finance and data partners to keep our measurement frameworks accurate actionable and aligned with business needs. This is a collaborative high visibility role that contributes directly to how we evaluate performance and optimize marketing spend.
What Youll Do
Evaluate marketing effectiveness by interpreting Marketing Mix Model MMM Experiments Attribution and other methodologies delivering insights that quantify impact and guide long-term investment decisions.
Partner with external vendors agencies and internal teams to contribute to model testing and calibration reviewing validation diagnostics and back-testing to ensure the MMM remains accurate stable and aligned with business realities.
Compile and analyze complex datasets from web analytics tools media platforms and internal systems to support ongoing performance evaluation model inputs and insight generation.
Drive day-to-day marketing analytics coordinating data pipelines supporting analytics processes interpreting findings and ensuring timely insight delivery and stakeholder alignment.
Design data-driven solutions by partnering with stakeholders to clarify business needs and collaborating with the Marketing Effectiveness team on analytical approaches scenario planning and incrementality frameworks and translate analytical outputs into compelling narratives.
Support executive engagement by preparing materials and synthesizing analytical findings into clear actionable recommendations for senior leadership
Who You Are
Subject Matter Expertise. You bring 4-7 years of analytics experience with a strong foundation in data analysis interpretation and insight generation.
MMM & Time-Series Fluent. You have hands-on experience with Marketing Mix Modeling and similar time-series approaches and can turn complex outputs into clear actionable insights.
Paid Media-Savvy. You understand paid media performance ideally with experience in Programmatic andor Paid Social plus familiarity with Search Affiliate or Video.
Technically Strong. Youre proficient in SQL required comfortable working with large datasets and a power user of Excel. Expertise with R or Python is a plus.
Web Analytics Knowledgeable. You understand web analytics fundamentals and tools like Adobe Analytics.
Clear Communicator. You excel at simplifying complexity crafting compelling narratives and presenting insights to both technical and non-technical audiences.
Detail-Oriented & Strategic. You can dive into data quality and models while keeping sight of broader business objectives.
Collaborative Influencer. You work well across teams build strong relationships and can influence stakeholders at all levels in a highly matrixed environment.
Strong prioritization and stakeholder management. You can balance competing requests set expectations and guide teams toward the highest-impact analytical work.
Adaptable & Resilient. You manage multiple priorities with ease stay grounded amid ambiguity and thrive in fast-moving environments.
Curious & Growth-Minded. Youre eager to learn open to feedback and motivated to continuously improve analytical approaches and processes.