Why Work For Us?
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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Reporting to the Director, P&C Insurance Acquisition, the Manager, P&C Insurance Acquisition is responsible for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication. This is accomplished through the execution of localized retail marketing programs across all regions of AAA MWG, with an emphasis outside of CA. Additionally, the role entails developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.
ESSENTIAL FUNCTIONS
Sales Engagement Strategy & Product Leadership
Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across our call center and retail locations.
Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.
Sales Channel Optimization & Strategic Partnerships
Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.
Analysis, Reporting & People Leadership
Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives
KNOWLEDGE AND SKILLS
EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSE
#LI-OH1
We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00- Max: $238,437.00
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