Manager, Paid Media

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The CompanyResolute is a data driven media and measurement agency.  Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). Roles and ResponsibilitiesThe Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts. You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.Media Planning and Buying:Reviews media brief and sets planning process in motionCreates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendorsReviews partner proposals and filters/compiles most compelling proposalsNegotiates rates and added value with selected partnersSelects appropriate social platforms and campaign objectives based on client goalsDevelops target segments to leverage based on client feedbackDevelops paid media plans and presentation materials for client review and adapts/finalizes based on feedbackEnsures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launchWorks with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategyWorks directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.Works directly in social platforms to execute, manage, and optimize campaigns.When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.Leads development of campaign reporting activities based on agreed upon cadenceDraws critical analysis from data and makes specific recommendations to optimize and improve campaign performanceManages campaign execution from start to finish across all media channelsExternal Relationship Management:Maintains and grows successful client relationshipsActs as a point of contact for designated clients and is responsive to all client requests and inquiriesParticipates in client meetings and presentationsStays up to date on digital paid media landscape to learn about relevant offerings, new products, and trendsQualificationsBachelor's Degree and 4-6 years of experience planning and buying paid media campaignsExperience planning and buying across online and offline media channelsStrong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.Excellent analytical skills and understanding of KPI’s and attributionExperience working with Google Campaign Manager or other relevant 3rd Party Ad ServersExperience with executing self-serve programmatic campaigns with DSP platforms.Experience working with media management tools (e.g. Mediaocean)Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTokGoogle Analytics Certification is a plus Salary range: $74,000 - $85,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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