Company DescriptionStarcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain “Guided By Humanity,” a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry‑leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.OverviewThe Manager, Paid Social serves as the day‑to‑day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate high‑level marketing goals and media objectives into impactful, results‑focused paid media campaigns across social platforms. The Manager is responsible for the daily leadership and development of a team of Analysts and Senior Analysts, balancing project management to ensure timely, high‑quality delivery with ongoing coaching, mentorship, and career development. This position is both strategic and hands‑on in scope, requiring deep paid social expertise and the ability to translate data into actionable insights and recommendations. The Manager partners closely with the Associate Media Director and Director to strengthen paid social thought leadership within the team and to help develop innovative strategies that consistently meet and exceed client business objectives.ResponsibilitiesDirect and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recapsPartner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutionsTrain, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growthCompile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerationsUphold established account management standards while continuously enhancing campaign guidelines and operational rigorMonitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendationsChampion strong communication and collaboration within the paid social team and across the broader agencyActively participate in and lead knowledge‑sharing sessions, contributing findings, new approaches, and optimization strategiesDevelop and implement action plans for achieving and measuring social media success, including defining indicators, measurement frameworks, and optimization roadmapsAdvocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and standard processesProvide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activationsLead regular performance reviews and check‑ins, tracking results against benchmarks and finding opportunities for improvementGuide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilitiesCreate and deliver clear, compelling presentations for clients and internal participants that articulate campaign strategy, performance results, and next‑step recommendationsDevelop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadershipQualificationsBachelor's degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization1+ years of hands‑on experience managing and optimizing campaigns across Facebook, Instagram, Pinterest, and Snapchat with experience in TikTok required; experience using API‑based and/or self‑serve tools strongly preferredSolid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurementStrong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendationsDemonstrated organizational, problem‑solving, and communication skills, with the ability to manage multiple workstreams in a fast‑paced environmentPrior people management or leadership experience preferred, including coaching, mentoring, or project oversightProficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)Resourceful, curious, and self‑motivated, with the ability to work independently while also thriving in a highly collaborative team environmentBenefitsPaid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements“Work Your World” Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesBenefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Compensation Range: $75,050.00 - $107,835.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.Equal Opportunity EmployerStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr