Job Description
The Manager, Paid Social Media leads the execution and optimization of Best Buy's paid social media programs across a portfolio of social media channels. This role combines hands-on channel expertise with strategic thinking, overseeing campaign execution, content publishing, community engagement, and performance analysis. The manager identifies opportunities to enhance social capabilities, drive business results, and strengthen customer engagement.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
- Execute and optimize paid social media campaigns, including campaign setup, audience targeting, budget management, performance monitoring, and reporting.
- Identify and evaluate new social platform capabilities, advertising formats, and emerging opportunities to advance social media performance and maturity.
- Serve as a working-level expert and partner contact for social platforms, leveraging knowledge of platform updates, beta programs, policies, and best practices.
- Translate channel performance, audience insights, and campaign results into recommendations that inform social strategy and business decisions.
Basic qualifications
- 5+ years of social media marketing, digital marketing, or advertising experience.
- 2+ years' experience with Meta, TikTok, or other social media platforms.
- 2+ years' experience executing paid social campaigns across major social platforms.
- 2+ years' experience analyzing campaign performance (i.e. CTR, CPA, CPM, ROAS) and developing actionable insights.
- 2+ years' experience collaborating with cross-functional teams and stakeholders.
Preferred qualifications
Numbers & Facts
| Location | Minneapolis, Minnesota |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1966 |
| Website | http://www.bestbuy-jobs.com/ |
About Company
Energetic teams. Fun atmosphere. Exciting opportunities.
That’s what you’ll find at Best Buy. Care to join us?
You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.
Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.
When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.
So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.
Skills
- Advertisingunmatched
- Best Practicesunmatched
- Beta Test/Releaseunmatched
- Budget Managementunmatched
- Campaignsunmatched
- Certified Public Accountant (CPA)unmatched
- Channel Strategiesunmatched
- Click Through Rate (CTR)unmatched
- Cross-Functionalunmatched
- Media Campaignsunmatched
- Multiplatform/Cross-Platformunmatched
- Online Marketingunmatched
- Performance Analysisunmatched
- Social Mediaunmatched
- Social Media Marketingunmatched
- Social Media Optimization (SMO)unmatched
- Work From Homeunmatched
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