Manager, Pre-Development Marketing

Core Spaces (Core) is more than a real estate company; it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better). Everything Core does stem from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

Founded in 2010, Core is a vertically integrated real estate investment manager focused on acquiring, developing and managing across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven service. Core’s student housing portfolio includes over 59,000 beds currently owned or managed, with a pipeline of over 50,930 beds in various stages of development. Core’s BTR division has over 3,000 homes under development, now leasing or in its pipeline in high-growth metros nationwide. For more information, visit www.corespaces.com.

*Portfolio and pipeline numbers as of Q4 2025

• A culture that provides you with a sense of belonging
• Competitive pay that values your contributions
• Incentives designed to reward your achievements
• Paid flexible PTO to disconnect or celebrate life milestones
• Paid 14+ holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; fewer meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) + matching & Roth account option

The Pre-Development Marketing Manager will serve as the lead for Hub Club, responsible for building market awareness, shaping perception, and generating early demand for new development communities prior to launch. This role is focused on establishing Core Spaces’ new developments as the most visible, talked about, and desirable brand in each market before leasing begins. Through a mix of digital campaigns, guerilla marketing, partnerships, and high-impact activations, this individual will create momentum that positions new developments for immediate success upon opening. Operating at the intersection of strategy, creativity, and market intelligence, this role will also gather and translate real-time insights from the field. Informing messaging, refining audience targeting, and equipping New Development teams with a deeply informed and highly engaged audience.

Please note: Travel required approximately 30–50%, with increased presence in key markets during launch and activation periods.

• 3-5 years of experience in new development marketing, brand launches, or experiential campaigns
• Proven ability to build momentum and awareness in new or emerging markets
• Experience executing grassroots or guerilla marketing initiatives
• Ability to gather, interpret, and apply market data to inform strategy
• Strong project management skills with the ability to manage multiple markets simultaneously
• Highly proactive, creative, and ownership-driven mindset

You'll crush it if you have experience with

• Background in launching new brands, products, or markets
• Familiarity with Gen Z marketing, campus environments, or youth culture trends
• Experience with partnerships, sponsorships, or NIL-related initiatives
• Experience in student housing, real estate, hospitality, or lifestyle brands

Organizational Structure

Reports to: Vice President, Marketing

Direct Reports: N/A

Please note that job responsibilities, reporting lines, and duties outlined in this job description are subject to change to meet the evolving needs of the organization.

As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.

The compensation range listed reflects the base salary or hourly rate that we reasonably and in good faith expect to offer for this role at the time of posting. Actual compensation may vary based on factors such as education, experience, skills, certifications, seniority, geographic location, and business needs.

This role may be eligible for additional forms of compensation, including bonuses, commissions, stipends, or non-cash incentives, depending on position and performance. Benefits may include health insurance, retirement plans, paid time off, and other role-based offerings, subject to eligibility requirements.

All compensation components are subject to change based on business needs or market conditions.