Manager, Product Performance

Launched in summer 2023, Integrated Services is transforming the automotive industry by creating and marketing new customer experiences through the integration of hardware, software, and services across Ford Blue, Model e, and Ford Pro. Our innovative products and services empower Ford's retail and commercial customers to customize their vehicles like never before, with over-the-air (OTA) updates that enhance experiences over time. Ford is at the forefront of developing connected, digital platforms that revolutionize how vehicles function, how people interact with them, and the value they provide.

In this position...

As a Product Performance Manager within Integrated Services Retail-spanning BlueCruise, Connectivity, Secure, 3rd Party Partners, Rewards, and the Ford App-you will support the growth of the paid subscriber base. Reporting to the Associate Director of Business Planning and Performance, you are accountable for monitoring and identifying opportunities to deliver the subscriber and revenue targets in the plan of record: increasing conversion, reducing churn, reactivating lapsed or churned customers.

Working across the IS Retail team, you will scope and size the growth opportunities, translate them into targeted initiatives with a quantified expected impact, and drive them to execution with the D2C team, Marketing, Product, and Partnerships

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

What you'll do...

• Monitor the portfolio of paid subscribers. Be accountable for understanding the subscriber, conversion, retention, and revenue targets set in the plan of record across all Integrated Services Retail product lines.
• Turn risks and opportunities into initiatives. Convert the highest-value items on the list into targeted, executable growth initiatives with a clear owner, launch date, and measurable success criteria.
• Own the growth opportunity list. Build and maintain the pipeline of scoped, sized growth opportunities across convert, retain, and win-back-each with an expected metric movement, subscriber and revenue impact, confidence level, required partners, and timing.
• Partner with D2C team to drive trial-to-paid conversion across the trial and single-unlock funnel, including offer construct, timing, targeting, and in-vehicle and in-app touchpoints.
• Partner with the D2C team to drive retention and win-back, diagnosing churn drivers with the analytics manager and deploying targeted interventions through Marketing, Promotions, and Product.
• Partner with Digital Product to close the loop on product performance. Deep-dive funnel, feature-level, and engagement metrics with the Digital Product team, translating what the data reveals about customer behavior into prioritized, evidence-based input to the product roadmap and in-vehicle/in-app experience.
• Manage the growth test-and-learn agenda, sequencing experiments by expected value, and working with Analytics to measure lift and codify what scales.
• Feed the planning and review cadence. Supply the growth actions and quantified upside into the Risk & Opportunity process, the business plan, and the weekly business performance review, using only Analytics-defined metrics.

What you'll do...

• Monitor the portfolio of paid subscribers. Be accountable for understanding the subscriber, conversion, retention, and revenue targets set in the plan of record across all Integrated Services Retail product lines.
• Turn risks and opportunities into initiatives. Convert the highest-value items on the list into targeted, executable growth initiatives with a clear owner, launch date, and measurable success criteria.
• Own the growth opportunity list. Build and maintain the pipeline of scoped, sized growth opportunities across convert, retain, and win-back-each with an expected metric movement, subscriber and revenue impact, confidence level, required partners, and timing.
• Partner with D2C team to drive trial-to-paid conversion across the trial and single-unlock funnel, including offer construct, timing, targeting, and in-vehicle and in-app touchpoints.
• Partner with the D2C team to drive retention and win-back, diagnosing churn drivers with the analytics manager and deploying targeted interventions through Marketing, Promotions, and Product.
• Partner with Digital Product to close the loop on product performance. Deep-dive funnel, feature-level, and engagement metrics with the Digital Product team, translating what the data reveals about customer behavior into prioritized, evidence-based input to the product roadmap and in-vehicle/in-app experience.
• Manage the growth test-and-learn agenda, sequencing experiments by expected value, and working with Analytics to measure lift and codify what scales.
• Feed the planning and review cadence. Supply the growth actions and quantified upside into the Risk & Opportunity process, the business plan, and the weekly business performance review, using only Analytics-defined metrics.