Manager, Sales & Marketing

Job Summary:

The Manager of Sales & Marketing is a hands-on revenue leader responsible for owning and executing Sansio’s go-to-market strategy. This role blends sales execution, marketing operations, and pipeline ownership into one accountable position.

You will partner closely with executive leadership, product, and professional services to turn market insight into revenue.

Job Description:

Job Title: Manager, Sales & Marketing

Location

Remote (U.S.) or Minnesota preferred
Travel: ~20–30%

Reports to: GM

About Sansio

Sansio provides mission-critical software used by EMS and Fire agencies across the U.S. to document patient care, maintain compliance, and improve operational outcomes. Our platforms support frontline responders and leadership teams in environments where accuracy, reliability, and trust matter.

Role Overview

The Manager of Sales & Marketing is a hands-on revenue leader responsible for owning and executing Sansio’s go-to-market strategy. This role blends sales execution, marketing operations, and pipeline ownership into one accountable position.

You will partner closely with executive leadership, product, and professional services to turn market insight into revenue.

Key Responsibilities

Sales Leadership & Execution

• Own new business SaaS revenue, upsell, and expansion targets
• Actively sell into EMS and Fire agencies (municipal, private, hospital-based)
• Run complex, consultative sales cycles
• Build and manage pipeline forecasts, deal strategy, and close plans
• Lead RFP responses, demos, pricing strategy, and contract negotiations
• Establish repeatable sales motions (ICP, discovery, qualification, close)
• Maintain strong relationships with existing customers to support retention and upsell opportunities

Marketing Strategy & Demand Generation

• Create and oversee marketing campaigns across digital, print, and social channels
• Conduct market research to identify customer needs, competitor activity, and emerging trends
• Develop brand messaging, positioning, and promotional strategies
• Manage content creation (blogs, email campaigns, presentations, ads, etc.)
• Monitor and report on campaign performance and adjust strategies for optimal ROI
• Coordinate with external agencies, vendors, and partners as needed
• Own Sansio’s end-to-end marketing function
• Drive inbound and outbound lead generation aligned to sales goals
• Build clear positioning, messaging, and differentiation vs competitors
• Manage trade shows, conferences, campaigns, and partner initiatives
• Oversee website, content, email, and sales enablement assets
• Ensure marketing activity produces qualified pipeline

Revenue Operations & Process

• Optimize CRM, funnel tracking, and reporting
• Define and track KPIs (MQLSQL, win rates, ACV, cycle time, churn impact)
• Align pricing, packaging, and promotions with growth objectives
• Create playbooks for new business, renewals, and cross-sell
• Collaborate with leadership on forecasting, budgeting, and growth planning

Cross-Functional Collaboration

• Partner with Product team on roadmap input and feature positioning
• Align with Professional Services on implementation and expansion strategy
• Ensure consistent brand representation across all customer touchpoints
• Feed real market insight back into leadership decision-making
• Support customer retention initiatives tied to revenue outcomes

What Success Looks Like (First 12–18 Months)

• Consistent, predictable pipeline growth and closed-won revenue
• Clear, repeatable sales and marketing processes
• Improved win rates and shorter sales cycles
• Stronger differentiation in a crowded EMS/Fire market
• Leadership visibility into revenue performance and forecasts

Qualifications

Required

• 3-7+ years in SaaS sales and/or marketing, ideally in regulated or public-sector markets
• Proven ability to close complex deals, not just generate leads
• Experience selling to EMS, Fire, healthcare, public safety, or government buyers (strongly preferred)
• Hands-on experience with CRM systems (SalesForce preferred)
• Data-driven mindset with comfort-owning numbers and accountability
• Ability to operate independently in a fast-moving environment
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Strong understanding of CRM systems, marketing automation tools, and data analytics
• Excellent communication, negotiation, and presentation skills
• Ability to multitask and manage multiple projects in a fast-paced environment

Preferred

• Experience in EMS, Fire, or healthcare technology markets
• Familiarity with RFP-driven sales cycles
• Experience scaling early-stage or growth-stage SaaS revenue
• Exposure to professional services and expansion revenue

Worker Type:

Regular

Number of Openings Available:    

1