Manager, Salesforce Marketing Cloud Team Lead

Manager, Salesforce Marketing Cloud Team Lead

New York, United States

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Real-world Tech at scale We are a team of 2,200 technology experts designing the software, products, cloud, and AI that power LOréal in 150 countries. We build tools that help our internal teams work smarter, while shaping immersive digital experiences for millions of consumers. With Gen-AI unlocking new possibilities, we combine advanced science with cutting-edge technology to deliver beauty that is personalized, inclusive, and responsible. This is engineering excellence, delivered at global scale

Skills youll sharpen here

AI fluency Cloud Tech product development Cybersecurity Integration Data fluency

As well as these, LOréal employees build the transversal soft skills needed to partner across the business.

Why build here?

We build API-first and Cloud-first, using the best stacks from Google, Microsoft, and Meta. You get the budget and data to build things that actually ship - like LOréal GPT or our connected beauty devices-and push them live across 150 countries. We move fast, but we dont do it blindly.

We also expect your career to keep moving. People don't get stuck in one lane here. With over 1,600 internal moves a year and full access to our Tech & Data University, you are encouraged to switch teams, learn new stacks, and grow. Finally, how you build matters. You will be expected to write code that is accessible to everyone, and design architecture that keeps our servers' carbon footprint low.

Manager, Salesforce Marketing Cloud Team Lead

New York, New York, United States Job Title Manager, Salesforce Marketing Cloud Team Lead Division: Corp IT Location: New York, NY Reports to: Head of Marketing Technology Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At LOréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at LOréal IT because things change at the speed of light! Come join our dynamic team! What You Will Learn: We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers - including a dedicated Interaction Studio specialist. A core dimension of this role is the coordination with business stakeholders across country and zone teams - gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team. Key Responsibilites: SFMC Platform & Technical Ownership Own and evolve the end-to-end SFMC platform - Business Unit structure, data model, contact strategy, and security framework Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules Conduct technical reviews for all major initiatives before development begins Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration) Team Leadership & Developer Enablement Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns Run code reviews, technical walkthroughs, and retrospectives to continuously raise the teams technical bar Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged Cross-Functional & Stakeholder Leadership Act as the primary technical escalation point for SFMC across business, data, and IT teams Collaborate with marketing leaders to translate business strategy into platform decisions Contribute to RFP processes, vendor evaluations, and license optimization discussions Represent the MarTech team in enterprise technology forums and IT governance meetings Produce and maintain technical decision records and platform documentation Technical Skills - Deep Dive SFMC Platform - Team Lead-Level Mastery Email Studio - Advanced dynamic content strategy, deliverability, sender authentication Journey Builder - Complex multi-channel journey design, API-triggered journeys, transactional flows Automation Studio - Advanced SQL orchestration, scheduled and triggered automation design Mobile Studio - SMS, Push, LINE, WhatsApp - architecture and opt-in management Content Builder - Content governance, reusable block strategy, template design Analytics Builder - Custom reporting, Einstein Analytics, data visualization strategy Contact Builder - Advanced data model design, population hierarchy, attribute group strategy Cloud Pages - Microsite design, preference centers, progressive profiling Development & Scripting AMPscript - Expert level: complex lookups, nested logic, dynamic content at scale SQL - Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio SSJS - Server-Side JavaScript for complex scripting, API calls within SFMC HTML/CSS - Responsive email design, cross-client rendering strategy JavaScript - Interaction Studio beacon implementation, Web Collect SDK REST & SOAP APIs - Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API Python / Node.js (desirable) - Scripting for integration tooling and ETL automation JSON / XML - API payload design, data transformation patterns Compliance & Deliverability Email authentication: SPF, DKIM, DMARC, IP warming strategy Suppression and opt-out management at scale across Business Units Regulatory expertise: GDPR, CCPA, CAN-SPAM, CASL Consent management framework design and preference center architecture DevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional) DevOps & Platform Engineering - High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency Compliance & Deliverability - Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM) AI & Emerging Capabilities - Familiarity with Salesforces AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory) What We Are Looking For: Required Qualifications: 5-8 years of hands-on SFMC experience, including 2+ years in a team lead role Proven experience leading a team of SFMC developers Deep expertise in SFMC data model design and API integration Salesforce Marketing Cloud certifications - minimum 2 of the following: Marketing Cloud Email Specialist Marketing Cloud Developer Marketing Cloud Consultant Marketing Cloud Administrator Strong stakeholder management skills Excellent written and verbal communication skills Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role. Nice-to-Have Salesforce Certified Data Cloud Consultant Experience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events) Knowledge of Salesforce CRM (Sales/Service Cloud) integration patterns Exposure to Agentforce / Einstein Copilot for marketing use cases Experience in a global, multi-BU enterprise SFMC deployment Familiarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for LOréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. Additional Benefits Information As Follows: Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees. Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

Reference number: 250698

Location: New York, United States Date posted: 09/09/2026 Employment type: Full-time Professional field: Tech & Data Type of contract: Permanent Product Lifecycle

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

What our people say

As an engineer passionate about new technologies, what drives me is democratising AI and tech. Im committed to making them truly accessible and bringing real value to employees across all our diverse businesses.

Lina, AI Product Lead

What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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