Manager, Social Strategy

High-Profile Creative & Brand Organization — San Francisco, CA 

Our client, a high-profile creative and brand organization, is seeking a Manager, Social Strategy. The Manager, Social Strategy owns platform strategy, content calendars, and channel voice in partnership with the Director, Content & Digital Strategy. This role leads paid social, partnership support, performance reporting, and email/newsletter strategy, translating data into insights that drive audience growth. The Manager also owns campaign strategy end-to-end and manages the Social Content Coordinator.

Key Responsibilities
Includes but is not limited to:

• Own platform strategy and content calendars across all brand social channels
• Partner with the Director, Content & Digital Strategy on channel voice and content direction
• Build and maintain analytics dashboards (Google Analytics, Looker Studio) to track growth, engagement, and performance across platforms
• Translate raw data into high-level reports and actionable insights for stakeholders
• Own paid social strategy and execution, bringing in specialist support on a project basis as needed
• Serve as the team's email/newsletter strategy lead (e.g., Klaviyo), architecting flows and campaigns that grow the subscriber base
• Own end-to-end campaign strategy: briefing, approvals, integrated planning, and performance reporting
• Serve as the primary digital point of contact for brand partnerships, aligning external campaigns with brand objectives
• Oversee community management and social discourse to ensure alignment with brand values
• Manage the Social Content Coordinator and oversee day-to-day execution across platforms
• Identify opportunities to improve cross-brand alignment and workflow efficiency across digital operations

Qualifications

• 5-7+ years of experience in social media strategy, digital marketing, or partnerships, preferably within sports, media, or entertainment
• Proven experience owning platform strategy and driving audience growth
• Experience with paid social campaigns, analytics dashboards (GA, Looker Studio), and email marketing platforms (e.g., Klaviyo)
• Strong analytical skills, with the ability to translate data into strategy and executive-ready reporting
• Experience managing or mentoring team members
• Proven ability to operate with professionalism and discretion in high-profile environments
• Excellent communication and cross-functional collaboration skills
• Proficiency in project management tools (Asana or similar)
• Passion for sports, culture, and storytelling
• Be available for occasional travel for events

This position pays between $140,000-$155,000 depending upon experience.
Hybrid/Requires regular weekly on-site presence in the SF Bay Area office.