Manager, Social Video Production

Summary:

The Manager of Social Video Production plays a critical role at the ASPCA, providing technical and creative expertise to the Communications department.

Who We Are

The ASPCA works to save, transform and protect the lives of animals through direct care, advocacy and community engagement. Within the Communications department, the Creative + Multimedia and Social Media teams collaborate to advance the organization’s mission through powerful storytelling and audience engagement. 

What You’ll Do

The ASPCA is seeking a multidisciplinary video producer that will develop, shoot, edit and optimize content for social media to bring our mission to save, transform and protect animals to life. This producer serves as a critical bridge between the Multimedia and Social Media teams, translating social strategy into compelling, social-first content that tells the ASPCA’s story and engages our audiences. The ASPCA's Manager of Social Video Production will create short-form content for TikTok, Instagram, YouTube, Facebook and LinkedIn by utilizing original footage and assets from the Multimedia team and organizational collaborators to tell stories, share information and drive social engagement.

The Manager of Social Video Production will be proficient in all aspects of production - from video ideation and coordinating shoot logistics, to independent camera and audio production, to meticulously organized edits and implementing motion graphics. Equally as important as their technical abilities, the ideal candidate will be a creative powerhouse eager to apply both innovative storytelling techniques for social audiences as well as traditional forms of video engagement. In addition to producing video and collaborating with the larger Creative + Multimedia team, the Manager of Social Video Production will work closely with ASPCA’s Social Media team, providing daily and long-term coordination of visual content and ensuring that all social video content aligns with both ASPCA’s brand and our audience growth and engagement strategies.

Finally, the ASPCA’s Manager of Social Video Production will provide expertise in online video optimization, including sharing their understanding of how focus, style and tone impact audience engagement, how to accurately measure video success across each social media channel, and how to leverage SEO for video content discovery.

• The Manager of Social Video Production reports directly to the Director of Multimedia and has no direct reports.

Where and When You’ll Work

• This position is an on-site role and reports to ASPCA’s New York City location.

• Ability and willingness to travel up to 25% annually, as needed.

What You’ll Get

Compensation

Benefits

At the ASPCA, you don’t have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.

• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.

• Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.

• Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

Responsibilities:

Responsibility buckets are listed in general order of importance. They include, but are not limited to:

Social Multimedia Content Production

• Collaborate with program, marketing, external and creative teams to identify storytelling opportunities for social platforms.
• Partner with the Social Media team to develop multimedia content aligned with channel priorities.
• Film video content across ASPCA locations; operate cameras, lighting and audio equipment across production scales.
• Edit videos using Adobe Premiere and produce motion graphics using After Effects and Photoshop.
• Maintain and organize multimedia assets for use across the organization.

Visual Content Optimization and Tracking

• Provide subject matter expertise on video optimization and platform best practices.
• Develop thumbnails, titles, captions and supporting content for videos.
• Monitor and analyze engagement, growth and performance metrics.
• Track trends and adapt content strategies to align with platform dynamics and audience behavior.
• Report insights and performance metrics to internal stakeholders

Production Coordination and Communication

• Serve as liaison between Multimedia and Social Media teams.
• Coordinate production workflows, timelines and content goals.
• Lead content management for ASPCA’s YouTube channel.
• Participate in cross-functional meetings and communications initiatives.

Administrative / Other

• Provide regular reporting updates and feedback to supervisor.
• Participate in departmental meetings and cross-functional collaboration.
• Engage in ongoing professional development and share learnings with the team.
• Perform other duties as assigned.

Qualifications

• Strong understanding of visual storytelling techniques across social platforms.
• Proficient in operating video, lighting and audio equipment required.
• Proficiency in most components of Adobe Creative Suite (Required at least two out of the following three: Premiere, After Effects, Photoshop).
• Proficient in channel management (e.g. TikTok and Youtube)
• Familiarity with tools such as CapCut and Canva.
• Strong organizational and time management skills.
• Ability to manage multiple projects across teams.
• Excellent written and verbal communication skills.
• Detail-oriented with commitment to brand consistency.
• Passion for animal welfare and alignment with ASPCA’s mission.
• Ability to exemplify ASPCA’s core values and behavioral competencies.

Language

• English (required)

Education and Work Experience

• 4+ years of experience producing multimedia content, with a focus on social video production required
• 2+ years of experience in social video optimization required
• 2+ years of experience in performance tracking strongly preferred
• Experience working with animals in professional or volunteer setting (strongly preferred but not required).
• Experience working in nonprofit or mission-driven organizations (strongly preferred but not required).

Additional Information

This role requires flexibility to support field productions and evolving social media priorities.

Language:

Education and Work Experience: