Manager, Sports Marketing

Optimum Sports

New York, NY

JOB DETAILS
SALARY
$50,000–$95,000 Per Year
SKILLS
Alliance/Partner Management, Brand Marketing (Branding), Brand Positioning, Communication Skills, Compensation Management, Consulting, Customer Experience, Detail Oriented, Ecosystems, Legal, Magnetic Resonance Imaging (MRI), Marketing, Marketing Strategy, Microsoft PowerPoint, Multitasking, Organizational Skills, Presentation/Verbal Skills, Project/Program Management, Return on Investment (ROI), Sports, Strategic Planning, Streaming Technology, Team Player, Thought Leadership, Time Management, User Interface/Experience (UI/UX), Writing Skills, comScore
LOCATION
New York, NY
POSTED
4 days ago

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best‑in‑class capabilities that enable our full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best‑in‑class capabilities that enable our full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.Who We AreOptimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates across both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi‑platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.Role OverviewThe Supervisor, Sports Strategy will support the development of sports marketing recommendations that are strategically aligned to client objectives, audience needs, and brand priorities. This role sits at the front end of the planning process, helping assess where sports can play a meaningful role within broader marketing strategies and ensuring opportunities are evaluated through both a strategic and business lens.This position is best suited for a candidate with a strong foundation in planning, partnerships, media, talent, or integrated marketing who is looking to deepen their experience in sports strategy. The role is less focused on day‑to‑day activation management and more focused on strategic alignment, opportunity evaluation, recommendation development, and cross‑functional planning support.The ideal candidate is intellectually curious, highly organized, and comfortable working across multiple stakeholders to turn business needs and marketplace complexity into clear, actionable recommendations.Strategic PlanningSupport the development of sports marketing strategies rooted in client business objectives, brand positioning, target audience behaviors, and marketplace opportunityHelp determine the role sports can play within broader communications, media, and marketing plansTranslate client and internal briefs into clear strategic direction, including key planning considerations, evaluation criteria, and recommendation pathwaysContribute to the creation of strategic frameworks, POVs, opportunity assessments, and presentation materials used to guide internal and client decision‑makingHelp ensure sports recommendations are aligned to brand fit, audience relevance, and expected business impact before activation planning beginsOpportunity Assessment & Program DevelopmentEvaluate sports properties, media opportunities, sponsorship platforms, and partner offerings against client goals and planning criteriaDevelop recommendations across media, partnerships, content, experiential, talent, and broader sports marketing ecosystemsAssess opportunities based on audience alignment, strategic relevance, scalability, measurement potential, and overall business valuePartner with internal teams and external stakeholders to shape tailored, insight‑driven solutions for clientsHelp define the optimal asset mix, platform structure, and strategic approach to maximize impact and return on investmentSupport the development of multi‑platform programs from brief through strategy and go‑to‑market planningCross‑Functional CollaborationPartner with internal strategy, marketing, partnership, account, and activation teams to ensure sports thinking is integrated early and effectively within the planning processServe as a resource to broader agency teams by providing sports marketplace context, planning support, and strategic guidanceHelp bring clarity and structure to planning conversations by identifying key considerations, surfacing relevant opportunities, and supporting recommendation developmentCollaborate with senior team members and cross‑functional partners to move workstreams forward efficiently and thoughtfullyMarketplace IntelligenceMonitor trends and developments across the sports, media, and sponsorship landscape to inform planning and recommendation developmentDevelop and apply insights related to fan behavior, media consumption, cultural trends, and property dynamicsMaintain a strong understanding of the evolving sports ecosystem across linear, streaming, digital, social, experiential, and partnership channelsSupport the creation of timely marketplace POVs and internal thought leadership materialsRequirements3–5 years of relevant experience in sports marketing, media strategy, partnerships, sponsorship, integrated planning, or a related fieldStrong interest in sports and a clear understanding of the role sports can play in broader brand and marketing strategyDemonstrated ability to think strategically and connect opportunities back to business objectivesStrong written and verbal communication skills, including the ability to develop clear, organized, client‑ready materials; strong PowerPoint skills are a plusHighly organized with the ability to manage multiple projects and deadlines in a fast‑paced environmentComfortable working across teams and functions, with a collaborative and solutions‑oriented approachStrong attention to detail and ability to synthesize information into clear recommendationsFamiliarity with the sports media and sponsorship landscape preferredExperience with research and planning tools such as YouGov, MRI‑Simmons, Comscore, or similar platforms preferredAgency, media, talent, consulting, or partnership experience is a plusBenefitsConsistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$50,000—$95,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.#J-18808-Ljbffr

About the Company

O

Optimum Sports