Manager, Strategic Programs - Paid Media

WaveDivision Holdings LLC

Bellingham, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

Advertising, Affiliate Marketing, Budgeting, Business Administration, Campaigns, Channel Strategies, Coaching, Continuous Improvement, Customer Acquisition, Customer Relationship Management (CRM), Data Analysis, Data Sets, Data Visualization, Digital Certificates, Digital Media, Direct Mail, Documentation, Equipment Maintenance/Repair, Finance, Forecasting, Genetics, High School Diploma, LifeTime Value (LTV), LinkedIn, Looker, Market Segmentation, Marketing, Marketing Communications, Mergers and Acquisitions, Military, Multitasking, Negotiation Skills, Online Marketing, Performance Analysis, Project/Program Coordination, Project/Program Management, Promotional Programs, Reporting Dashboards, Return on Investment (ROI), Revenue Growth, Search Engine Marketing (SEM), Strategic Planning, Tableau, Telecommunications Industry, Test Strategy, Web Infrastructure, Website Conversion, Wi-Fi, Workflow Analysis, eCommerce

LOCATION

Bellingham, WA

POSTED

30+ days ago

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.

At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.

We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

A Day in the Life of the

The Manager, Strategic Programs - Paid Media is responsible for leading the strategy, execution, and ongoing optimization of all paid media channels, including search, social, display, video, affiliate, direct mail, and emerging performance platforms. This role oversees a multimilliondollar performance media budget and is accountable for driving efficient, scalable customer acquisition across residential and new market segments. This position partners closely with eCommerce, Analytics, Finance, Brand, Creative, and agency teams to deliver measurable growth while continuously improving media efficiency, attribution accuracy, and overall campaign performance. The role provides executivelevel performance reporting and insights to guide strategic decisionmaking.

Owns digital paid media strategy across: Paid Search (Brand + Non-Brand), Paid Social, Programmatic Display & Video, Affiliate Marketing, and Retargeting & Performance Partnerships.

Aligns direct mail strategy.

Manages annual and quarterly media budgets.

Forecasts subscriber acquisition, CAC, and ROI performance.

Optimizeschannel mix to maximize sales and ARPU growth.

Leadsalways-on and promotional media programs (in coordination with campaign managers).

Develops testing strategy.

Drives aggressive retargeting and high-yield escalation strategies.

Devises advanced segmentation strategies for emerging and high-performing audiences.

Partner with marketing analytics to improve tracking accuracy and reporting rigor.

Own channel-level CAC, ROAS, LTV: CAC, and conversion rate performance.

Ensure clean documentation and performance dashboards.

Improve attribution across paid media and eCommerce.

Expand andoptimizeonline affiliateprogram.

Evaluate new performance partnerships.

Negotiate terms and performance structures.

Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.

Other duties as assigned.

What You Bring to the Table:

5-8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses.

3+ years with testing in paid media or digital marketing.

3-5 years of marketing analytics, performance analytics, or data analysis. Experience working with paid media datasets, forecasting, and performance modelingrequired.

3-5 years of data reporting & visualization (Looker, Tableau, Alteryx, GA4,BigQuery,etc).

3-5 years in digital advertising platforms (Google Ads, Meta, LinkedIn Ads, programmatic platforms, etc.).

Prior experience with CRM and DMP platforms, as well as digital advertising tools, is preferred.

ExperienceleveragingAI tools to automate or enhance analytical workflows is preferred.

Experience managing $10M+ performance budgets preferred.

Experience inagencyor telecommunicationsenvironmentsis a plus.

Expertiseleading full-funnel marketing efforts and strategy.

Proven ability to scale acquisition efficiently.

Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.

Demonstrated ability to manage multiple projects simultaneously in a fastpaced, deadlinedriven environment.

Advancedproficiencyin Excel, including data analysis and reporting.

Education:

High school diploma or equivalentrequired.

Bachelor's degree preferred.Majorin Marketing, Digital Marketing, Communications,orrelated fields.

MBA, advanced degree, or digital certification is a plus.

We're Proud to Offer a Comprehensive Benefits Package Including:

401k retirement plan, with employer match

Insurance options including: medical, dental, vision, life and STD insurance

Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization

Floating Holiday: 40 hours per year

Paid Holidays: 7 days per year

Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws

Tuition reimbursement program

Employee discount program

*Benefits listed above are for regular full-time position

Base Compensation: The base compensation range for this position is $95,000 - $145,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.

Our Mission Statement:

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates only):

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only):

https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

About the Company

WaveDivision Holdings LLC

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