The Manager - Targeted Marketing is responsible for deepening relationships with customers by planning, developing, and executing email marketing strategies leading to increased customer response. High-level responsibilities include leading the email team and external vendors, implementing industry leading targeting techniques that expand customer engagement, guiding creative efforts, and leading continued growth of the email program.Major ActivitiesPlan approaches for targeted marketing activities which address all stages of the customer lifecycle and are aligned with company strategic, financial, and brand goals. Continuously stay current on evolving CRM and email best practices to drive Michaels to industry leading best practices.Manage and lead team to execute email campaigns including managing the creative development process, guiding selection criteria, managing email testing and having final responsibility for ensuring produced emails meets specified objectives. Coordinate with key internal and external partners to ensure success, including Category Marketing, eCommerce, Store Operations, Merchandising, and numerous vendors.Manage analytic processes in partnership with CRM and Consumer Insights team including customer segmentation, test planning, results analysis, and application of actionable improvements based on findings. Ensuring email program meets established KPIs.Lead and develop direct reports including setting goals, assigning projects, and measuring job performanceOther duties as assignedBachelor's degree or equivalent experienceMarketingMinimum Type of experience the job requires5 or more years of CRM or email experience3 years of project management experienceExperience running and optimizing large scale email or marketing programs and developing strategies to increase sales and engagementHands‑on experience in developing programs to improve customer retentionExperience leading a team and managing external partners to meet desired objectivesOtherSuperior project management skills with attention to detail and accuracyStrong organization, time management and prioritization skills with ability to work on multiple projects simultaneouslyUnderstand internal connections & impacts, can take a proactive approach, and make appropriate recommendations, leading to decreased errorsSelf‑motivated team member, able to thrive in a fast‑paced, result and deadline‑driven environmentOutstanding analytical skillsExcellent team player with the ability to work cross‑functionallyExcellent leadership skills and desire to develop and inspire team membersCertifications with Salesforce Marketing Cloud or Movable Ink a plusExperience with Salesforce Marketing Cloud, Movable InkApplicants in the U.S. must satisfy federal, state, and local legal requirements of the job.#J-18808-Ljbffr