Care.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through personalized, quality care. We're committed to making the process of finding and providing care more accessible, secure, and efficient.
The Manager of Video & Audio Media Buying will play a critical role in driving the growth of Care.com's customer base through effective and strategic video and audio media buying across Linear TV, OTT, digital video and audio channels. This role is responsible for managing our external media buying agency, executing strategic plans, analyzing performance data, and optimizing video/audio media campaigns to achieve business objectives. The ideal candidate will have a robust background in direct-to-consumer marketing, with a proven track record in TV and audio media management, strong analytical skills, and deep expertise in attribution, measurement, and media optimization. This role will report up to the Director of Brand Strategy, Media & Partnerships.
Strategy Development and Execution:
Agency Management:
Campaign Planning and Optimization:
Measurement and Attribution:
Creative Testing and Innovation:
Collaboration and Communication:
Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products-from child and elder care to pet care and home care.
Salary Range: $120,000 - $130,000 The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com's total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
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Care is a global need without geographic or demographic boundaries. At some point, every person and every family will have care needs, be it for children, seniors, pets or even homes. Our mission is to improve the lives of families and caregivers by helping them connect in a reliable and easy way. Our solutions help families make informed decisions in one of the most important and highly considered aspects of their family life: finding and managing quality care for their loved ones. In providing families a comprehensive marketplace for care, we are also building the largest global destination for quality caregivers to find fulfilling employment and career opportunities. We strive to help our members - families and caregivers - pursue their passions and fulfill the basic human need of caring for each other.
Founder and CEO Sheila Lirio Marcelo wanted to transform the way families and businesses around the world address their care needs. Care.com launched in the U.S. in 2007 and today, we are the world's largest online marketplace for finding and managing family care, with more than 30.8 million members, spanning over 20 countries.
Care.com's premise is simple: Our consumer matching solutions allow families to search for, qualify, vet, connect with, and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal profiles, describe their unique skills and experience, and otherwise differentiate themselves in a highly fragmented marketplace.
We understand that care is an exceptionally personal matter and impacts the most important aspect of families' lives which is why we provide an array of services and resources to help families make safer and more informed hiring decisions. The Care.com Safety Center offers a comprehensive Safety Guide, which details numerous tools, resources and tips to assist families through the search and hiring process. Through third-parties, we also offer three tiers of background checks which vary in comprehensiveness.
Care.com's global footprint began to expand in 2012 when we launched in the UK and Canada, followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe. In every territory in which we operate, the fundamental service remains the same but is tailored to meet the unique cultural needs of its membership.
As Care.com has grown, so has the scope of the products and services we offer. Our consumer payments solutions enable families to not only electronically pay a caregiver but also subscribe for tax preparation services through our Care.com HomePay product. We have also expanded our marketplace beyond the direct family-to-caregiver interaction. We currently serve employers by providing access to our platform to more than 600,000 employer-sponsored families, and we enable care-related businesses, such as daycare centers, nanny agencies and home care agencies, to market their services to our care-seeking families and recruit our caregiver members.