Agency:
Omd
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly
integrated with planning and investment teams to deliver on and exceed our clients’ business goals.
Responsibilities
External facing responsibilities:
• Serving as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business
unit leaders.
• Building long-term senior client relationships that drive business growth, retention, and
transformation.
• Leading enterprise marketing, data, measurement, or operating model transformations.
• Influencing strategic business decisions through data, measurement, customer insights, and
growth strategies.
• Consulting with clients to identify business problems / opportunities and develop practical
analytic roadmaps to make measurable impact on business outcomes.
• Providing thought leadership around analytics, research, measurement, and ad-technology
concepts / methods / tools.
• Defining and executing the data strategy: Uncover data needs / opportunities and develop a
practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration
and augmentation.
• Investigating the impact of new data sources and technologies on the future of marketing and
the vertical your client is operating.
• Identifying growth and innovation opportunities
• Leading executive-level business reviews and strategic planning sessions.
• Building bridges between disciplines within the agency, as well as external partners.
Internal facing responsibilities:
• Provide methodological support, coaching, training and advice to your direct reports and to the
broader team.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career
growth and institute goals to build / expand skills.
• Lead the development of playbooks for audience and measurement activities to help
standardize the delivery of high-quality marketing sciences services across the agency.
Location: New York Reports To: EVP, Data and Technology Officer
Department: Data, Tech and Analytics Position Type: Full Time
Confidential - Not for Public Consumption or Distribution
• Actively help to develop and grow Business Analytics offerings by contributing to POVs and
exchanging knowledge with colleagues at OM DTA
• Stay on top of industry trends and developments by conducting research, engaging in training
and attending industry events.
• Responsible for the revenue goals of Business Analytics
Required Skills
• Experience managing marketing, analytics, insights, customer strategy, and/or transformation
functions.
• Demonstrated success influencing cross-functional executive stakeholders across Marketing,
Finance, Technology, and Operations.
• Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey
optimization.
• Ability to identify growth opportunities through customer, market, and competitive insights.
• Experience connecting marketing investments to enterprise growth objectives.
• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean
rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development,
including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic &
operational issues as relates to data and analytics. Problem-solving skills to drive issues to
resolution.
• Strong track record of proven leadership ability and impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and
straightforward – and, above all, can effectively and convincingly translate unstructured business
solutions into innovative customer marketing programs
• Organized and detail oriented, prioritizing work, business writing & presenting, conducting
analysis, and project management (scope, budgeting, timing)
• Managing complex enterprise client relationships.
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience
• 15+ years leading enterprise marketing, analytics, customer strategy, or business transformation
initiatives
• Significant leadership experience across agency, client-side, and/or publisher environments, with
demonstrated ability to manage complex businesses, advise senior stakeholders, and drive
measurable growth.
$250,000 - $300,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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