Market Analyst

Are you looking to make a difference by improving the health of our patients?  Here you will find an innovative culture that is patient-focused and dedicated to making a difference.  We are committed to helping the population we serve, and our communities, achieve optimum health and enjoy the best quality of life possible. 

The Market Analyst will play a critical role in supporting the healthcare organization’s strategic growth initiatives by consolidating, analyzing, and interpreting both first-party and third-party data. This position will generate meaningful insights that drive decision-making across service line development, network expansion, patient acquisition, and market positioning. The Market Analyst will collaborate closely with the Strategic Growth, Marketing, and Clinical Operations teams to deliver clear, actionable recommendations that align with organizational goals.

Essential Job Functions

Data Consolidation & Analysis

• Gather, validate, and integrate first-party data (EHR, CRM, operational dashboards, referral patterns, scheduling/access metrics) and third-party data (market forecasts, claims
• data, demographic projections, competitive intelligence).
• Analyze trends in patient behavior, provider utilization, competitive landscape, payer mix, and market demand across service lines.
• Build models, dashboards, and reports that quantify market opportunity, risk, and performance.

Insight Generation & Recommendations

• Translate complex data sets into concise, audience-appropriate insights for executive leadership and cross-functional teams.
• Provide recommendations on growth strategies, such as new sites of care, specialty
• expansion, access improvements, and marketing priorities.
• Support business cases for strategic initiatives through market sizing, forecasting, and scenario modeling.

Cross-Functional Collaboration

• Work closely with members of the Strategic Growth, Marketing, Clinical Operations, and Finance teams to align data needs and ensure consistency across the organization.
• Partner with marketing to evaluate campaign performance, identify target populations, and optimize outreach efforts.
• Provide clinical teams with operational and market insights to support care delivery and service line planning.

Reporting & Visualization

• Develop and maintain dashboards, scorecards, and data visualizations using analytics tools (e.g., Qlikview, Excel).
• Present findings to senior leaders in a clear, compelling manner.
• Ensure timely delivery of recurring and ad-hoc reports.

Education:

• 4 year/Bachelor's Degree in Business, Healthcare Administration, Economics, Data Analytics or related field, required

Experience:

• 2-4 years of experience in market analysis, business analytics, healthcare strategy, or a similar role, required
• Strong analytical skills with proficiency in Excel and data visualization tools, required
• Ability to synthesize complex information into concise, actionable insights, required
• Excellent communication and presentation skills, with the ability to engage both technical and non-technical stakeholders, required
• Demonstrated ability to manage multiple priorities in a fast-paced environment, required
• Experience with healthcare datasets (claims, demographic datasets, EMR/EHR data, payor analytics), preferred
• Familiarity with data analysis tools, preferred
• Prior experience in a hospital system, physician group, or healthcare consulting setting, preferred

Skills:

• Analysis & Evaluation
• Attention to Detail
• Communication
• Computer Skills
• Strategic Thinking
• Problem Solving
• Data Management
• Build Relationships
• Accuracy
• Public Speaking

Physical Requirements:

• Sedentary Work - Exerting up to 10 lbs of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking or standing are required only occasionally, and all other sedentary criteria are met.
• Occasional standing, and walking
• Constant typing/clerical/dexterity, hearing,  seeing/monitor/computer use, and talking 

Travel:

• No Travel Required

Bassett Healthcare Network’s commitment to our employees includes benefit programs carefully designed with the needs and values of all our employees in mind. Many of the benefits we offer are paid fully or in large part by Bassett. Our generous benefits offerings include:  

• Paid time off, including company holidays, vacation, and sick time
• Medical, dental and vision insurance
• Life insurance and disability protection
• Retirement benefits including an employer match 
• And more!

Specific benefit offerings may vary by location and/or position.