We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.Job DescriptionAbout the business unit:For more than 50 years, Advanced Patient Monitoring (formerly Edwards Lifesciences Critical Care) has led at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we're committed to creating a world where every patient who should be monitored will be monitored—with technology designed to serve individual patient needs. As market leaders in medtech, we develop intelligent, AI-enabled solutions that provide predictive clinical decision support for safer patient management. Our goal: to help patients recover faster and return home to their families sooner.Today, our business unit is supported by the expertise of over 4,000 dedicated global employees, a vibrant innovation engine backed by strong investment in our future pipeline, and outstanding sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions to market and expand into new care settings.About the role:This person is responsible for driving strategic growth and market expansion across new and emerging patient segments within BD Advanced Patient Monitoring (APM). As part of a high-impact team, this individual will help prime, seed and shape the market, while scaling adoption of emerging technologies. The role focuses on market activation, product launch and execution activities.Key responsibilities include:Leading Service Line & New Patient Segment Expansion ActivitiesPartner with Product Director to establish a standardized framework for regional market development and expansion, ensuring consistent execution & reproducible implementationLead market research to evaluate current healthcare market trends and identification of void fulfillmentDevelop comprehensive marketing plans focused on market expansion opportunities which support strategies and tactics for major product launchesDevelop sales training, service line playbooks & enablement tools. Build regional capability by training and enabling commercial teams for market activationPartner with Medical Affairs and Product Marketing teams on development of Clinical Value stories, including tailored service line value proposition and service line-specific messaging and positioning. Serve as SME to Product Marketing on promotional campaign framework.Cultivate lasting relationships with clinical champions and key opinion leaders (KOLs) to understand current market environment and competitionConduct regional Voice of Customer and Voice of Sales to identify and validate unmet clinical needs and inform marketing strategy.Conduct hospital site visits and case coverage for educational purposes as well as field support.Leading Product Launch & Management ActivitiesDevelop product materials and programs that support product launch and commercialization strategies for major product launchesDrive marketing collateral through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches and ongoing product managementSupport the execution of a major product launch and commercialization in collaboration with US Marketing partners as appropriate, including salesforce readiness (e.g., training on product, messaging, and competition)Analyze clinical and market data to assess regional impact of potential product launches, as well as post-market surveillanceManaging budgets related to product line, campaigns and projectsOther Incidental DutiesAbout You:With this vision in mind, we are seeking a dynamic, passionate individual eager to contribute to a leading, innovation-driven advanced monitoring organization. The ideal candidate is strategic and data-driven, with a proven ability to collaborate cross-functionally and build strong partnerships across Sales, Medical Affairs, Strategy, and Product Marketing. They thrive in fast-paced, high-pressure environments, demonstrating adaptability and resilience. Above all, they are motivated by the opportunity to deliver meaningful impact and improve patient outcomes.Required education and experienceBachelor's Degree and at least 5 years of relevant marketing experience in med tech or other related industry, OR Master's Degree and at least 3 years of relevant marketing experience in med tech or other related industryAptitude to merge strategic thinking with disciplined, results driven tactical executionAbility to standardize and scale market development frameworksExperience with building sales enablement tools and playbooks, and training field teams successfullyExcellent communication and relationship building skills with the ability to influence without authority cross-functionally to drive business needsFamiliarity with hospital and clinical environmentsAbility to manage competing priorities in a fast-paced environment, strict attention to detailAbility to travel up to 30%Preferred qualifications:Experience in market expansion, therapy development, or new market entryExperience in regulated medical device industryExtensive understanding of related aspects of marketing concepts and principlesExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind researchAnalytical competency, including ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.Ability to assess and understand market share, pricing, ASPs, competitive dynamicsPrimary Work LocationUSA CA - Irvine Laguna CanyonSalary Range Information$91,500.00 - $146,300.00 USD AnnualBecton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.#J-18808-Ljbffr