Neal Communities is proud to be recognized as the 2025 Top Workplace in Sarasota & Manatee Counties. We are seeking a Field Marketing Manager to execute community marketing initiatives that support lead generation, drive qualified traffic, and promote our active and upcoming communities.
The Market Intelligence Manager serves as the Companys internal expert on housing market dynamics, competitive positioning, consumer behavior, and economic trends. This senior individual-contributor role is responsible for the Company's market intelligence function and for delivering decision-ready analysis to executive leadership. This role provides executive leadership with actionable insights that influence land acquisition, product strategy, pricing, marketing investments, and long-term strategic planning. Through rigorous market research, financial analysis, and sound business judgment, this individual helps guide critical investment decisions across the organization. The Market Intelligence Manager serves as a trusted advisor to the President, CEO, and senior leadership team by translating complex market data into clear business recommendations that support profitable growth and strengthen Neal Communities competitive advantage.
WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:
The People! We take tremendous pride in making a positive difference in our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business.
- Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
- Excellent Compensation Package
- Employer Paid Life Insurance
- Supplemental Insurance
- Long & Short-Term Disability Insurance
- 401(k) with Company Matching Contributions
- PTO & Paid Holidays
- Employer Paid ID Theft Protection
- Employee Home Purchase Discount Program
- Tuition Reimbursement Program
- Employee Wellness Program
- Employee Assistance Program (EAP)
- Pet Insurance
- Employee Service Awards
- Vendor Discount Program
WHAT YOU'LL DO:
Strategic Market Intelligence
- Gather, analyze, and interpret housing market data, demographic trends, economic indicators, and competitive intelligence to identify opportunities and risks.
- Evaluate housing demand, pricing trends, migration patterns, employment trends, and consumer preferences to identify attractive submarkets and future growth opportunities.
- Monitor local, regional, and national economic conditions affecting residential real estate.
- Conduct ongoing field research including competitive community visits, model home evaluations, pricing audits, and amenity comparisons.
- Analyze changing homebuyer preferences, lifestyle trends, generational buying patterns, and consumer sentiment to identify emerging opportunities.
- Evaluate competitor floor plans, elevations, included features, design offerings, incentive programs, and amenities to identify competitive advantages and market gaps.
Land Acquisition & Financial Underwriting
- Develop and maintain sophisticated financial underwriting models supporting land acquisitions and community investments.
- Evaluate demographic, competitive, financial, and economic assumptions used in underwriting new land opportunities.
- Perform sensitivity analyses and scenario modeling to identify investment risks and opportunities.
- Validate underwriting assumptions through market research and independent analysis.
- Partner closely with the CEO and Land Acquisition team to provide objective market intelligence supporting investment decisions.
- Exercise sound business judgment when interpreting data and challenging assumptions that could materially impact investment performance.
Sales & Marketing Strategy
- Partner with Sales and Marketing leadership to develop pricing recommendations based on market conditions, competitive positioning, inventory levels, and sales velocity.
- Recommend target customer segments and positioning strategies for existing and future communities.
- Analyze marketing effectiveness and customer acquisition trends to improve return on marketing investment.
- Identify opportunities for product differentiation based upon evolving consumer preferences and competitive intelligence.
- Support strategic decisions regarding promotions, incentives, and inventory management.
Executive Decision Support
- Serve as a trusted advisor to the President and Executive Leadership team on market intelligence and competitive trends.
- Provide executive leadership with concise, data-driven recommendations that support strategic decision making.
- Translate complex analytical findings into clear business recommendations supported by sound judgment.
- Balance quantitative analysis with qualitative observations to provide practical business insights.
- Support annual strategic planning with market forecasts, economic outlooks, and competitive assessments.
- Exercise discretion when handling confidential financial, strategic, land, customer, and competitive information.
Data & Analytics
- Develop dashboards, executive reports, and market studies that communicate actionable insights.
- Utilize Zonda, MetroStudy, MLS, Power BI, Excel, GIS tools, Census data, and other market intelligence resources.
- Develop predictive models forecasting sales pace, pricing trends, and housing demand.
- Maintain internal market intelligence databases while continuously improving reporting processes.
- Ensure data integrity, consistency, and accuracy across reporting platforms.
Cross-Functional Collaboration
- Partner with Land Acquisition, Finance, Sales, Marketing, Operations, and Executive Leadership to ensure major business decisions are supported by objective market intelligence.
- Serve as the analytical bridge between data and executive decision makers.
- Foster collaboration across departments by providing timely, unbiased market insights.
JOB REQUIREMENTS:
- Bachelor's degree in business, real estate, finance, economics, data analytics, or another quantitative field
- 5-7 years of progressively responsible experience in market intelligence, market research, strategic planning, real estate analytics, land acquisition analysis, or financial underwriting.
- Experience within residential homebuilding, residential development, commercial real estate, or real estate consulting strongly preferred.
- High proficiency in data gathering, analysis, and presentation tools including Microsoft Excel, PowerPoint, Power BI, and AI-enbabled analytical tools, and other housing market databases such as Zonda and MetroStudy.
- Experience supporting executive-level decision making preferred.
PHYSICAL REQUIREMENTS:
- General sedentary work requiring the use of office equipment such as computers, calculators, copiers, printers, scanners, and telephones
- Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion
- May occasionally lift and move up to 30 pounds
Equal Opportunity Employer
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