Market Research Analyst

Duties and Responsibilities:

• Coordinates and implements general product research projects.
• Coordinates initial planning of research projects.
• Analyzes markets in which research projects may or will be conducted.
• Conducts Online, in-person and telephone-based survey research.
• Conducts online and in-person dealership survey research.
• Moderates focus groups and leads group discussion during research.
• Conducts customer at-home research.
• Conducts customer surveys at shows/events.
• Develops research survey plans, questionnaires, discussion guides, invitation cards, and follows up with participants if needed.
• Develops project budgets, tracks all research expenses and prepares and submits expense invoices for payment.
• Works with external vendors for research projects and maintains positive relationships.
• Recruits and monitors the recruiting of participants for research projects.
• Conducts data entry of survey results.
• Programs web-based survey programming using Qualtrics.
• Analyzes, summarizes and makes recommendations based on research results.
• Develops summary reports and backup data for reports.
• Crafts compelling stories, by translating data into insights that drive new product development.
• Maintains positive relationships with KMC representatives and KMC dealer network.
• Maintains a solid understanding of the overall Powersports industry.
• Continuously monitors the Powersports industry and reports findings on a daily basis.
• Assists in the preparation of KHI Six-month Report.

Education and Experience:

A high school diploma or general education degree (GED) is required; a Bachelor's degree (BA/BS) or equivalent from a four-year college is preferred; and minimum 3-5 years related experience and/or training in a market research environment; or equivalent combination of education experience.

Qualifications:

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Must have solid knowledge and experience with Microsoft Word, Excel and PowerPoint software.
• Must exhibit excellent oral and written communication skills.
• Must demonstrate the ability to successfully prioritize and organize multiple, competing tasks.
• Must be extremely detailed and deadline oriented.
• Must bring energy and enthusiasm to group or team efforts.
• Must be able to work in team environment.
• Must be able to think outside of the box.
• Must be able to take data and communicate the results effectively.
• Must possess the willingness to keep an open mind.
• Must be able to accomplish tasks autonomously.
• Must be comfortable in presenting in front of large groups.
• Experience with Powersports products is preferred.
• Experience with Qualtrics and Tableau is preferred.
• Approximate percentage of travel required. 15-25%