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Market Research Analyst

HealthcareAZ
  • Goodyear, Arizona
    2 days ago

    Job Description

    Healthcare Arizona, a premier mattress manufacturing arm of the MLILY company, is an air-conditioned 650,000sq feet manufacturing plant in Goodyear, Arizona.  We manufacture advanced memory foam mattresses that help you sleep cooler and more comfortably through the night so that you wake up feeling refreshed and ready to take on whatever the day throws at you.
      
    Job Summary: To support our mission of delivering superior sleep solutions, we are seeking a skilled Market Research Analyst. This role is crucial in providing data driven insights that shape our product strategies, marketing approaches, and competitive positioning in the health-focused mattress industry. The Market Research Analyst will analyze consumer behavior, assess market trends, evaluate competitors, and develop actionable recommendations to drive our continued success in meeting evolving customer needs.
     
    Salary: $58,660 annual salary
     
    Schedule: Monday-Friday, 8am-5pm
     
    Responsibilities:
    • Conduct in-depth quantitative and qualitative analyses of customer demographics, preferences, and buying habits to identify demand drivers for health-oriented, advanced material mattresses aligned with current wellness trends.
    • Design and administer targeted surveys, focus groups, and opinion polls, gathering primary data on consumer priorities such as proper spinal alignment, pressure relief, and overall sleep health.
    • Evaluate competitor pricing, marketing, and distribution strategies to benchmark Healthcare Arizona LLC’s offerings and guide premium positioning within the health focused sleep-solutions sector.
    • Analyze industry reports, trade literature, and innovations in memory-foam and hybrid technologies to inform product development and pinpoint emerging opportunities. Develop and refine research methodologies and data-collection tools that track evolving consumer behaviors and new market segments seeking customized sleep experiences.
    • Prepare clear, visual research reports that translate complex health, market, and customer insights into recommendations, then brief leadership on promotion, distribution, design, and pricing actions.
    • Forecast and track marketing and sales trends using statistical models, ensuring resources are allocated efficiently for upcoming product launches and upgrades.
    • Assess the effectiveness of advertising and digital campaigns against key wellness and durability metrics, recommending enhancements that highlight the mattresses’ long-lasting performance and health benefits.
    • Other duties as assigned
     
    Skills:
    • Ability to apply fundamental concepts, theories, and methodologies in Market Research and Consumer Behavior Analysis, Quantitative Data Analysis and Econometrics.
    • Financial & Economic forecasting.
     
    Education & Experience:
    • Bachelor’s degree in marketing or Analytics or another closely related field
    • Theoretical and practical application of specialized knowledge.
     
    Benefits:
    • 401(k) & 401(k) matching
    • Health, Dental, Vision, and Life Insurance
    • Flexible Spending Account & Health Savings Account
    • 80 hours of Paid Time Off, 40 hours of Sick Time Off, 12 paid holidays
    • Parental leave, Referral Program, Gym Reimbursement
     
    Healthcare Arizona is a drug-free workplace and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, protected veteran status or any other status protected by law. If you are an individual with a disability and need reasonable accommodation in the application or hiring process, please contact Human Resources at (602) 455-1830 or (602) 773-6750. Hiring is contingent upon signature of required employment agreement.

    Numbers & Facts

    LocationGoodyear, Arizona

    Skills

    • Advertisingunmatched
    • Analysis Skillsunmatched
    • Benchmarkingunmatched
    • Campaignsunmatched
    • Competitive Analysis/Strategyunmatched
    • Customer/Client Researchunmatched
    • Customer/Consumer Behaviorunmatched
    • Data Analysisunmatched
    • Data Collectionunmatched
    • Distribution Channelunmatched
    • Econometricsunmatched
    • Focus Groupsunmatched
    • Forecastingunmatched
    • Health Planunmatched
    • Healthcareunmatched
    • Industry/Trade Analysisunmatched
    • Leadershipunmatched
    • Life Insuranceunmatched
    • Manufacturingunmatched
    • Market Analysisunmatched
    • Market Researchunmatched
    • Market Segmentationunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Marketing Strategyunmatched
    • Medical Recordsunmatched
    • Memory Hardwareunmatched
    • Metricsunmatched
    • Pricingunmatched
    • Product Developmentunmatched
    • Product Marketingunmatched
    • Product Positioningunmatched
    • Product Strategyunmatched
    • Product/Service Launchunmatched
    • Qualitative Analysisunmatched
    • Quantitative Analysisunmatched
    • Research Skillsunmatched
    • Resource Managementunmatched
    • Salesunmatched
    • Statistical Modelingunmatched
    • Trend Analysisunmatched
    • Vision Planunmatched

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