Market Research Analyst I

Job Title: Nielsen Data - Media Analyst 

Contract Duration: 6 Months contract with possible extension

Location: Hybrid - New York, NY 10003 

Analyst will work closely with the brand team across *** Channels

The Analyst will be responsible for leveraging a variety of research resources across media (linear and non-linear platforms) to provide data driven intelligence and consumer insights in support of content strategy, marketing initiatives, competitive analysis and more.

This position supports the ***Brand Insights team, and requires someone who is innovative, solutions-oriented

Job Responsibilities / Typical Day in the Role

• Assist in production of daily, weekly, and monthly reporting needs.

• Provide research support and recommendations, with the help of the team, for Senior Executives and other *** business groups.

• Provide expertise on competitive trends and the changing television landscape with ad-hoc reports on landscape and competitive viewing.

• Communicate data and insights in meetings, strategy sessions, emails, and presentations.

• Develop creative approaches to uncover consumer insights and marketplace trends to inform company strategy.

Must Have Skills / Requirements

1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5; ComScore a plus

2) Microsoft suite

3) Survey design

4) Experience with survey design, programming, and analysis; community and panel management a plus and experience with Alida a plus

Soft Skills:

1) Good communication

2) Solid research, analytical, critical thinking, and problem solving skills

Technology Requirements:

1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5

2) Microsoft Office Suite

Education / Certifications

1) Relevant experience can be considered outside of a Bachelor’s degree