Job Title: Nielsen Data - Media Analyst
Contract Duration: 6 Months contract with possible extension
Location: Hybrid - New York, NY 10003
Pay range: $31.00 - $33.00/hourAnalyst will work closely with the brand team across *** Channels
The Analyst will be responsible for leveraging a variety of research resources across media (linear and non-linear platforms) to provide data driven intelligence and consumer insights in support of content strategy, marketing initiatives, competitive analysis and more.
This position supports the ***Brand Insights team, and requires someone who is innovative, solutions-oriented
Job Responsibilities / Typical Day in the Role
• Assist in production of daily, weekly, and monthly reporting needs.
• Provide research support and recommendations, with the help of the team, for Senior Executives and other *** business groups.
• Provide expertise on competitive trends and the changing television landscape with ad-hoc reports on landscape and competitive viewing.
• Communicate data and insights in meetings, strategy sessions, emails, and presentations.
• Develop creative approaches to uncover consumer insights and marketplace trends to inform company strategy.
Must Have Skills / Requirements
1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5; ComScore a plus
2) Microsoft suite
3) Survey design
4) Experience with survey design, programming, and analysis; community and panel management a plus and experience with Alida a plus
Soft Skills:
1) Good communication
2) Solid research, analytical, critical thinking, and problem solving skills
Technology Requirements:
1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5
2) Microsoft Office Suite
Education / Certifications
1) Relevant experience can be considered outside of a Bachelor’s degree