Market Research Analyst Level 1

Description

Position at MTA Headquarters

JOB TITLE:

Market Research Analyst Level 1

DEPT/DIV:

Market and Customer Research

SUPERVISOR:

Senior Manager Market Research

WORK LOCATION:

2 Broadway, New York, NY 10004

HOURS OF WORK:

9:00 am - 5:30 pm (7.5 hours/day) or as required

FULL/PART-TIME

FULL

SALARY RANGE:

$70,000 - $82,000

DEADLINE:

Until filled

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Opening:

The Metropolitan Transportation Authority is North America's largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City, Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation's largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. MTA strives to provide a safe and reliable commute, excellent customer service, and rewarding opportunities.

Job Summary:

This position exists to support in-house quantitative and qualitative market research projects across all MTA modes. These projects are essential to helping MTA make better decisions on how to serve riders and which improvements to customer experience to focus on. The position responsibilities will include writing survey questionnaires, programming survey questionnaires, checking survey programs, cleaning, tabulating, and analyzing results, statistical testing data, creating presentations, and presenting to internal stakeholders. The role will also support Qualitative in-house initiatives by assisting with focus group participant recruitment, study logistics, and data analysis. Due to the size and complexity of the projects they will be working on, the Market Research Analyst Level I will also be required to collaborate closely with internal partners (e.g., Marketing, other Strategic Initiatives ("SI") teams, and agencies), IT, and their colleagues in Market and Customer Research to achieve successful outcomes.

Responsibilities:

• Support interdepartmental MTAHQ and interagency stakeholders to execute projects critical to furthering MTA's knowledge of customers and how they feel about MTA services.
• Apply quality controls to market research study outputs for accuracy. Specifically, checking data, statistical testing, and text on research deliverables that are put together by the analyst and others on the Market Research Team.
• Develop reports in a variety of formats (Power BI, Excel, PPT) to share finished insights and presentations to senior management.
• Learn about quantitative and qualitative research methods and procedures from senior members of the Market Research team as well as through self-paced tutorials.
• Document work in a thorough manner consistent with team standards so that it can be easily understood by teammates.
• Write questionnaires, program surveys in Qualtrics and SurveyMonkey, and use Salesforce Marketing Cloud to send out survey invites.
• Clean survey data, stat test, and weight it in SPSS. Create custom data tables and analyze survey data.
• Support others on the Market Research Team with Customers Count deliverables by helping to check survey programs, banners that we get from a research vendor, and final reporting deliverables.
• Support the Qualitative Research Team by helping them to recruit Focus Group study participants and perform other administrative tasks.
• Is held accountable for overseeing and evaluating contractor performance, where applicable: Observing the work performed by the contractor; Addressing performance issues with the contractor when possible; and escalating issues to other parties as needed.
• Other duties as assigned.

Required Knowledge/Skills/Abilities:

• Excellent quantitative, analytical, project management and problem-solving skills, together with demonstrated quantitative skills and proficiency in Excel and PowerPoint.
• Excellent communication skills, both oral and written, with the talent to communicate complex quantitative concepts in a clear and succinct way to internal stakeholders.
• Strong interpersonal skills with an established history of working on projects requiring group consensus and cooperation among people with no direct reporting relationships.
• Must be capable of building a strong and successful network, developing new relationships and influencing decision-makers.
• Demonstrated ability to work in team and/or group settings, including gathering data from various stakeholders and interviewing stakeholders in a team or individual setting.
• Ability to prioritize among competing needs and opportunities and manage multiple projects at the same time.
• Familiarity with market research survey and data processing tools, including MS Office, advanced Excel analysis, SPSS, SurveyMonkey, Qualtrics, and business intelligence tools (e.g., Power BI, Tableau, SalesForce).
• Strong attention to detail.
• Proficiency in and/or ability to learn communication and interpersonal skills.
• Proficiency in and/or ability to learn organizational and presentation skills.
• Proficiency in and/or ability to learn to work with all internal levels within a given organization.
• Proficiency in and/or ability to learn to communicate and interact well with external agencies.
• Proficiency in and/or ability to learn to complete short- and long-term projects effectively and as efficiently as possible.
• Proficiency in and/or ability to learn analytical and/or quantitative skills.
• Demonstrated proficiency in or ability to learn the Microsoft Office Suite or comparable applications, i.e., Word, Excel, PowerPoint, and Outlook.

Required Education and Experience:

• Bachelor's Degree in Arts/Sciences (BA/BS) in Data Science, Psychology, Sociology, Demography, Economics, Statistics, Applied Social Research, Business, Marketing, Mathematics, or a related field, or an equivalent combination of education and experience may be considered in lieu of a degree.
• Minimum 1 year of experience working in a Market Research role, at a research supplier or in-house, can be a Market Research internship. An advanced degree (Master's or Doctorate) in a related field may be considered in place of the full year of experience.

Other Information

May need to work outside of normal work hours (i.e., evenings and weekends)

Travel may be required to other MTA locations or other external sites.

According to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including those concerning veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.