Market Research Analyst Senior

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How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

Who We Are

About the Center for Academic Innovation

Through curricular innovation, tools for student success, and educational research and analytics, the University of Michigan Center for Academic Innovation is building the future of education. Our vision is a future in which education connects and empowers learners everywhere to reach their full potential throughout their lives. To realize our vision, we make it our mission to collaborate across campus and around the world to create equitable, lifelong educational opportunities for learners everywhere.

About the Marketing and Market Strategy Team

The Marketing and Market Strategy (M&MS) team works with all the center's teams to help enhance the center's awareness and reputation, lead enrollments in online learning experiences, lead user experience and product design, and conduct market research.

For more information, please visit our website: Center for Academic Innovation.

Responsibilities*

Market Strategy and Sizing

• Drive comprehensive discovery and analysis of secondary sources, including labor market trends, government and third-party data, and competitive landscapes, to inform market and marketing communications, content, and B2B partnership strategies.
• Execute precise market sizing calculations, as well as pricing and benchmark analyses to support high-growth initiatives.

Marketing Strategy and Effectiveness

• Design and execute targeted primary research, including framing objectives and defining appropriate qualitative and quantitative methodologies. This includes recruiting, fielding, monitoring, and reporting on various studies to inform portfolio decisions and initiative demand.
• Develop data-derived and secondary-sourced learner personas and segmentation models to identify target populations and enrich marketing planning.

Research Operations and Project Management

• Maintain and disseminate knowledge of industry trends and serve as an expert resource for the center and partners across U-M, managing an internal knowledge center for all benchmarking and research materials.
• Synthesize and translate complex research findings into clear, actionable insights and reports tailored for diverse audiences, from peers and senior leadership, to represent student and learner interests and influence strategic direction.
• Manage market research and analysis operations, including project flow and intake requests.
• Calibrate research efforts based on the scope of the problem and available timelines to deliver clear, actionable insights.

Relationship Management

• Manage relationships and project work between CAI, university partners, and third-party research agencies, including proposal development, scope, schedule, and budget.
• Supervise student fellows working on market research and analysis projects as required.

What You'll Do

The Center for Academic Innovation at the University of Michigan is seeking a qualified Market Research Analyst Senior, who will lead mixed-methods research projects that drive

data-informed, strategic decision-making. In this important role, you will drive secondary research to inform market strategy and sizing and develop qualitative and quantitative research to inform the center's portfolio and strategic priorities. You will synthesize and interpret large amounts of data and translate findings into relevant insights. Balancing hands-on execution with strategic oversight, you will conduct sophisticated market analyses while also managing partnerships with third-party research agencies.

Required Qualifications*

• 5 or more years of experience in market research
• Proven experience with secondary research methodologies, including competitive benchmarking, landscape tracking, and macro-trend analysis
• Familiarity utilizing labor market databases, economic/government data sources, or proprietary industry research platforms (i.e. Lightcast)
• Bachelor's degree in Statistics, Marketing, Market Research, Business Analytics, or a related field
• Gather and interpret large amounts of data
• Knowledge of statistical packages (e.g., Python, R, SPSS, SAS)
• Knowledge of both secondary data synthesis techniques and primary data collection methods (polls, focus groups, surveys)
• Ability to learn and appropriately use new technologies to improve processes, communication, and outcomes, including AI-enabled tools where relevant to the role, consistent with university policy and job responsibilities.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Additional Information

Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.

Candidates must have legal authorization to work in the United States.

The mode of work for this position is Hybrid with a minimum of 4 days in the office per week, Monday through Thursday, with an option of remote work on Fridays. On occasion, you may be required and must be available to work onsite on Fridays if necessitated by our center's policy and domain leadership or by your job requirements.

We support the creative, responsible, and ethical use of AI tools to enhance our work, in alignment with institutional policies and best practices.

The salary for this position will be based upon the selected candidate's education and experience.

Excellent benefits are available, for details, see http://benefits.umich.edu/

Salary Information

The general salary range for this position is $83,000 - $87,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge and skills for the position and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.

Organizational Statement on Harassment

We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with any staff members and student employees in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.

Background checks will be performed in compliance with the Fair Credit Reporting Act.

Application Deadline

Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.

Decision Making Process

Applications will be reviewed as received throughout the posting period and continue until the position is filled.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.