We are seeking an insights professional to deliver B2B consumer research that shapes our Fortune 100 financial services client's marketing, advertising, and brand strategies.
Lead Research Projects: Design, run, and analyze custom quantitative and qualitative studies, including questionnaire design, data analysis, and report writing.
Manage Brand Metrics: Oversee brand health tracking, communication trackers, creative pre-testing, and media effectiveness studies.
Translate Data into Stories: Turn complex data from primary, secondary, and syndicated sources into clear, visual, and compelling presentations for senior leadership.
Manage Vendors: Act as the primary point of contact for third-party research agencies to ensure projects are delivered on time and within scope.
Collaborate Internally: Partner with marketing teams and stakeholders to ensure research directly addresses business goals and drives strategic decisions.
Proactive Mindset: Comfortable working independently in "white space" to propose fresh research solutions.
Analytical Polish: Strong ability to interpret survey results, pull ad-hoc data, and connect insights directly to business outcomes.
Communication Skills: Excellent writing and data visualization skills, with a talent for making complex findings easy for executives to understand.
Education: Bachelor’s Degree or Military experience.
Experience: 5+ years of hands-on experience in primary market research.
Degree: Degree or Advanced Degree (MBA/MS) in Marketing, Research, Business, or Behavioral Sciences.
Industry Experience: 3+ years of client-side research experience, ideally with 2+ years at a Fortune 500 company.
Domain Expertise: Proven experience leading brand health tracking and media/creative effectiveness studies.
Technical Skills: 2+ years using analytical tools like SPSS, SQL, R, Python, or SAS.
Strategy Focus: 2+ years in marketing strategy or 1+ year managing Fortune 500 ad campaigns.