Artificial Intelligence (AI), Brand Marketing (Branding), Brand Positioning, Cadence, Category Development, Content Delivery/Distribution, Content Development, Detail Oriented, Human Interaction, Marketing, Product Demonstration, Product Marketing, Product Support, Product/Service Launch, Public/Media/Press/Analyst Relations, Storytelling
Tavus Founding Marketer
Location: San Francisco Reports to: CEO
Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.
The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.
Tavus is hiring a founding marketer to lead brand, product marketing, and category development.
This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.
Key Responsibilities Include:
- Developing and maintaining core company and product narratives
- Translating technical concepts into clear, externally facing messaging
- Creating high-quality content across formats (written, video, demos, launches)
- Supporting frequent product launches (weekly cadence) with structured messaging and assets
- Owning and evolving brand positioning across website, product, and external channels
- Driving distribution through organic, social, and PR channels
- Contributing to category definition in an emerging market
Candidate Profile
The role is open to candidates across a range of seniority (typically 4+ years' experience), with a focus on demonstrated execution capability.
Two common profiles are expected:
Narrative / Creative Focus
- Strong ability to develop clear, compelling messaging from complex inputs
- High attention to detail across writing, visual output, and overall brand
- Experience producing product-facing content (e.g. demos, websites, launch materials)
Distribution / Growth Focus
- Experience driving reach through content, launches, and media
- Strong understanding of channels, timing, and amplification strategies
- Track record of creating high-engagement or high-visibility moments
Candidates may lean toward one area but should be capable across both.
Requirements
- Proven experience executing marketing work end-to-end (not solely strategy)
- Ability to operate independently and manage multiple workstreams
- Strong product understanding and ability to map messaging to user journeys
- High quality bar for output and attention to detail
- Willingness to work in a fast-paced environment with frequent releases
Preferred Background
- Experience in AI or developer-facing products
- Exposure to early-stage or high-growth environments
- Involvement in positioning or launching new product categories
- Familiarity with companies such as ElevenLabs, Lovable, or similar
Scope and Impact
- Full ownership of brand and narrative development
- Direct collaboration with the founder
- Responsibility for external perception of the company and its products
- Opportunity to shape positioning in a new and evolving category