Marketer for Home Care

Location: Namaste Health - Longmont, CO

Employment Type: Full Time

Pay range: $24.00 to $30.00 per hour

Position Summary

We are seeking a dynamic and results-driven Home Care Marketer to join our team. While the position would start as part time, there is potential for rapid development into a full-time position. This role is pivotal in expanding our private pay client base and attracting top-tier caregiving talent. The ideal candidate will have a strong background in healthcare marketing, relationship building, and recruitment strategies.

Marketing & Business Development

• Strategic Planning: Design and implement comprehensive marketing strategies aimed at increasing private pay service hours. Align campaigns with company goals and market demand.

• Referral Network Expansion: Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.

• Community Engagement: Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.

• Digital & Print Marketing: Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.

• Lead Generation & Conversion: Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships. Track leads through the sales funnel and support the intake process to convert prospects into clients.

• Market Intelligence: Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.

• Client Relationship Management: Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.

Competitor Analysis

• Market Scanning: Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.

• Benchmarking: Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.

• SWOT Evaluation: Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.

• Client Feedback Integration: Gather insights from client and referral source feedback to understand why clients choose competitors and use this data to refine messaging and service delivery.

• Trend Identification: Stay informed on emerging trends in home care, such as technology adoption, service bundling, and niche offerings (e.g., memory care, post-surgical recovery) to anticipate shifts in demand.

• Strategic Response: Use competitor insights to adjust marketing campaigns, enhance service packages, and develop unique selling propositions that differentiate our agency in the marketplace.

Caregiver Recruitment

• Collaborate with HR and operations to identify staffing needs and recruitment goals.

• Implement targeted recruitment campaigns to attract qualified caregivers, CNAs, and HHAs.

• Represent the company at job fairs, training programs, and community events.

• Screen and pre-qualify candidates to ensure alignment with company standards and client needs.

Collaboration & Reporting

• Work closely with the care coordination team to ensure seamless onboarding of new clients and caregivers.

• Track and report marketing and recruitment metrics, including ROI, conversion rates, and retention.

• Provide regular updates to leadership on progress toward goals.

Qualifications

• Proven experience in healthcare marketing, preferably in home care or senior services.

• Strong understanding of private pay services and caregiver recruitment.

• Excellent communication, networking, and interpersonal skills.

• Ability to work independently and manage multiple priorities.

• Valid driver’s license and reliable transportation.

Preferred Skills

• Familiarity with CRM and applicant tracking systems.

• Knowledge of local healthcare landscape and referral networks.

• Bilingual (English/Spanish) a plus.

The employer for this position is stated in the job posting.  The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.  Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.  More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.