Marketing Account Manager

Pet Engine Marketing
  • Ann Arbor, MI
  • Remote
  • $75,000–$100,000
  • Autofill and Review
1 day ago

Job Description

Marketing Account Manager

Pet Engine Marketing is looking for an experienced marketer who can become a trusted partner to our clients and a key operator inside our agency.

This is not a coordinator role, and it is not a narrow channel-specialist role.

You'll lead client relationships, help shape marketing strategy, manage projects and contractors, interpret performance data, and make sure good ideas actually turn into completed work.

Our clients are independent pet businesses across the U.S. and Canada, including pet retailers, groomers, trainers, boarding and daycare facilities, and other local service businesses.

What You'll Own

Client Leadership

  • Lead regular client meetings and become a trusted marketing advisor.
  • Understand each client's business, goals, challenges, and priorities.
  • Bring ideas to the table instead of waiting for clients or leadership to tell you what to do.
  • Manage expectations, navigate difficult conversations, and occasionally provide what could best be described as client therapy.
  • Identify opportunities to improve results or expand the relationship.

Marketing Strategy

  • Help diagnose where a client's marketing is working, where it is breaking down, and what should happen next.
  • Develop and refine strategies across SEO, paid advertising, websites, email/SMS, local marketing, customer retention, and other channels.
  • Connect marketing activity to actual business outcomes.
  • Understand that the right marketing recommendation depends on the business behind it, including revenue goals, capacity, budgets, seasonality, and operational constraints.
  • Push back on distractions and help clients focus on the work most likely to matter.

Account & Operational Ownership

  • Keep projects, campaigns, contractors, approvals, and deadlines moving.
  • Maintain organized accounts and clear next steps in ClickUp.
  • Follow through without requiring constant reminders.
  • Know how to distinguish between something that is urgent, something that is important, and something that can wait.
  • Catch problems before they become client problems.
  • Improve processes when you see a better way to do something.
  • Operate comfortably when the answer or process isn't already laid out for you.

Reporting & Analysis

  • Review marketing performance regularly and understand the story behind the numbers.
  • Identify trends, problems, and opportunities.
  • Translate data into clear recommendations clients can understand.
  • Work with specialists to evaluate campaign performance and determine next steps.

What You Should Know

You don't need to be the deepest technical expert in every marketing channel. You do need enough marketing experience to understand how the pieces fit together and confidently advise clients.

You should be comfortable with:

  • Local and organic SEO
  • Google Business Profile
  • Google Ads and Meta Ads reporting
  • Email and SMS marketing
  • Common websites CMS and conversion optimization
  • Marketing analytics and reporting
  • Customer journeys, lead generation, retention, and conversion

You should be able to look at traffic, leads, rankings, ad performance, email results, bookings, revenue trends, or similar data and answer three questions:

What's happening? Why might it be happening? What should we do next?

Tools & Technical Comfort

You should be highly comfortable with:

  • Google Workspace
  • ClickUp or similar project management software
  • ChatGPT and AI tools for research, analysis, planning, writing, and improving workflows

You should also know your way around tools such as:

  • Google Analytics 4
  • Google Search Console
  • Google Business Profile
  • Klaviyo, Mailchimp, or similar email platforms
  • Google Ads and Meta Ads reporting
  • Website CMS platforms
  • Marketing dashboards and reporting tools

Specific platform expertise matters less than being able to learn quickly and work independently.

Who We Think Will Thrive Here

You're probably a strong fit if you:

  • Have several years of hands-on marketing experience and have managed client relationships, preferably in an agency, consulting, or similar environment.
  • Can confidently lead conversations with business owners and communicate clearly in writing.
  • Think strategically, understand the business behind the marketing, and can turn ideas into action.
  • Are highly organized, accountable, and able to prioritize without escalating every decision.
  • Can manage multiple clients, contractors, and competing priorities without losing the thread.
  • Are curious, adaptable, and comfortable figuring things out when there isn't a perfect playbook.

An entrepreneurial mindset matters here. If you've run your own business, freelanced, consulted, built a side business, or otherwise had to make decisions and create momentum without someone constantly telling you what to do, we want to hear about it.

Experience working with local businesses, retail, service businesses, or the pet industry is also a plus.

As Pet Engine grows, this role has the potential to take on increasing leadership responsibility, including helping develop and manage additional members of the account team.

About Pet Engine Marketing

Pet Engine Marketing is a boutique digital marketing agency focused exclusively on independent pet businesses.

We work with pet businesses across the U.S. and Canada, helping them grow through strategy, SEO, paid advertising, email and SMS, websites, local marketing, and other digital channels.

We care about doing excellent work, being useful to our clients, and producing measurable results without unnecessary agency bureaucracy.

We're much more interested in finding someone who pays close attention than someone who can submit applications quickly. If you've made it this far and think the role sounds like you, don't bother with a traditional cover letter.

Send us an email via our website, no more than a few paragraphs, explaining why you think you'd be a strong fit, detailing your experience managing clients, developing marketing strategy, and taking ownership of work without needing someone constantly looking over your shoulder.

We're a small, remote team. That means you'll have significant autonomy, direct access to leadership, and the ability to meaningfully influence how the agency operates.

This is a fully remote position with significant flexibility, but because you'll lead client relationships, you'll need regular availability during U.S. business hours.

Only shortlisted candidates will be contacted for the next step.

Numbers & Facts

LocationAnn Arbor, MI (
Remote
)
Salary$75,000–$100,000

Skills

  • Advertisingunmatched
  • Analysis Skillsunmatched
  • Artificial Intelligence (AI)unmatched
  • Budgetingunmatched
  • Campaignsunmatched
  • Channel Marketingunmatched
  • Childcareunmatched
  • Communication Skillsunmatched
  • Consultingunmatched
  • Content Management Systems (CMS)unmatched
  • Customer Relationsunmatched
  • Customer Relationship Management (CRM)unmatched
  • Customer Retention/Renewalunmatched
  • Customer Support/Serviceunmatched
  • Develop and Maintain Customersunmatched
  • Email Marketingunmatched
  • Establish Prioritiesunmatched
  • Financial Trend Analysisunmatched
  • Follow Throughunmatched
  • Google Analyticsunmatched
  • Google Search Engineunmatched
  • Identify Issuesunmatched
  • Lead Generationunmatched
  • Leadershipunmatched
  • Marketingunmatched
  • Marketing Strategyunmatched
  • Mobile Marketingunmatched
  • Online Advertisingunmatched
  • Online Marketingunmatched
  • Organizational Skillsunmatched
  • Process Improvementunmatched
  • Project Management Softwareunmatched
  • Project/Program Managementunmatched
  • Reporting Dashboardsunmatched
  • Retailunmatched
  • Sales Managementunmatched
  • Search Engine Optimization (SEO)unmatched
  • Short Messaging Service (SMS)unmatched
  • Strategic Planningunmatched
  • Time Managementunmatched
  • Trend Analysisunmatched
  • Waitressingunmatched
  • Website Conversionunmatched
  • Writing Skillsunmatched

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