Marketing Activation Specialist , Attraction, Influence, and Marketing (AIM)

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Advertising, Analysis Skills, Automation, Campaigns, Cross-Functional, Functional Programming Languages, Home Automation, Improvement Metrics, Leadership, Leading Edge Technology, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Marketing Strategy, Metrics, Multitasking, Needs Assessment, Performance Analysis, Performance Tuning/Optimization, Pivot Chart, Pivot Tables, Process Development, Process Improvement, Project Management Software, Project/Program Management, Quality Management, Quality Monitoring, Reporting Dashboards, Risk, Risk Analysis, Risk Management, Strategic Planning, Tableau, Test Plan/Schedule, Time Management

LOCATION

Seattle, WA

POSTED

30+ days ago

Description We're reinventing how to attract and hire quality talent at scale - come join us. We're seeking a Marketing Activation Specialist to drive marketing activation decisions and performance optimization across Amazon's fulfillment sites in the Americas. Similar to a Marketing Operations Specialist, this role combines data-driven activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance. You help thousands of people get a job every year As a marketing performance analyst with cross-channel impact, you'll manage weekly marketing activation decisions that determine application needs and paid marketing support levels for thousands of hires across US, Canada, Mexico, Brazil, and beyond. Through systematic override management and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning - to help scale up your impact. Your daily work-monitoring marketing pacing, analyzing site performance across multiple data sources, and proactively optimizing channel mix and spend efficiency-directly translates to hiring outcomes at scale. You influence leadership decisioning and directly support organizational goals Your insights shape executive strategy. You'll produce WBR presentations that showcase risk sites and marketing performance for senior leadership, maintain alignment with business managers and global risk teams on hiring challenges, and implement data-driven adjustments to marketing strategies for underperforming locations. This role balances tactical execution-including real-time ramp-down decisions when targets are met-with strategic initiatives to improve application quality and velocity, and enhance overall marketing efficiency in support of enterprise hiring goals. This is where data meets impact. Your analysis drives decisions that connect people to careers. Key job responsibilities Marketing Activation & Risk Management - Produce weekly marketing activation logic for Americas fulfillment sites, including application need and paid application need assessments; manage overrides through ticketing and log decisions to support automation development Marketing Performance Optimization - Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections Pacing Management - Conduct daily reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met and share insights with program management to improve paid marketing efficiency Application Quality & Fill Rate Improvement - Monitor site performance against fill rate and non-paid application share goals; adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs Marketing Projects - Partner with Channels teams to develop campaigns and tests to improve volume and quality applications Stakeholder Communication & Alignment - Produce weekly WBR deep dive presentations showcasing risk sites and marketing performance for senior leadership; maintain regular communication with business managers and global risk teams on fill risk and marketing actions Executive Reporting & Insights - Translate complex marketing performance data into clear, actionable insights for leadership audiences to inform strategic decisioning A day in the life Your day starts with previous day performance data review across hiring locations, identifying hiring risks and any changes to hiring needs. You leverage weekly activation logic determining marketing support levels, manage override requests through project management tools, using data-driven decisions, and meticulously log each override to enable future automation. Mid-day brings deep dives into risk site performance across multiple dashboards, partnering with the Performance Marketing team to optimize channel mix and spend efficiency. You lead stakeholder communications through weekly WBR presentations, aligning with business managers and data teams on risk mitigation. Daily pacing reviews drive real-time decisions on ramping down or pausing campaigns when targets are met, with insights shared to improve paid marketing efficiency. Throughout, you monitor application quality and fill rates, adjusting strategies for underperforming sites to meet delivery goals while supporting spend efficiency goals by maximizing non-paid application share. About the team Workforce Staffing (WFS) hire thousands of Amazonians every year. The Attraction, Influence, and Marketing (AIM) achieves high volume hiring goals by delivering exceptional, multi-channel candidate experience, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, AIM deliver quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new process to increase marketing efficacy. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Experience presenting metrics and progress to goal to senior leadership Preferred Qualifications - Experience managing high volume as well as niche hiring - Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment - Experience in creating process improvements with automation and analysis, or experience communicating results to senior leadership - Experience of working in recruitment marketing Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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