Marketing Administrator

Position Overview

Marketing professional responsible for assisting with, developing, and executing content marketing strategies for PureLine, a leading manufacturer of chlorine dioxide (ClO) sanitization and disinfection solutions. This role combines technical marketing, content creation, web development, and multi-industry campaign management to support internal teams, drive lead generation, and improve customer engagement across several diverse market segments.

Primary Responsibilities

Marketing Strategy

• Create and distribute monthly industry-specific email newsletters targeting 4-5 vertical markets (Food & Beverage, Water Treatment, Medical Device Sterilization, MENA, and Oil & Gas)
• Develop technical content highlighting ClO applications, benefits, and regulatory compliance relevant to each industry
• Manage blog writing strategy to maximize SEO/GEO, demonstrate PureLine subject matter expertise, and educate customers. Write three 500-word blog post per week with compelling meta descriptions, subject lines, and feature images to maximize open rates and engagement
• Develop and/or distribute press releases as needed through trusted newswires. 
• Periodically monitor web traffic and ad performance and present analytics to supervisor and maintain a record of performance over time
• Maintain marketing database with past work, files, logos, documents, published research, etc., as well as up to date files and documents.
• Update and create reporting and action items via PureLine’s CRM
• Review and edit social content and provide final approval for release

Content Creation & Technical Writing

• Develop white papers, case studies, and other technical documents explaining ClO chemistry, applications, and advantages in an effort to demonstrate the value PureLine provides
• Develop industry-specific content addressing unique challenges in food safety, water disinfection, healthcare, medical device sterilization, oil and gas, and other industrial settings
• Create and edit product documentation such as specification sheets, sales sheets, price sheets, accessory sheets, etc. for multiple proprietary PureLine products.
• Translate complex technical information into accessible, customer-focused messaging, coordinating with internal teams (engineering, sales) to ensure accurate technical positioning
• Create miscellaneous content as requested (webinar banners, eBlasts, PowerPoint editing, etc.)
• Make simple video edits for various purposes.
• Assist in website management as needed. Keeping documents up to date, making edits when needed, testing page speeds and employing best practices to maximize user experience

AI Tool Usage & Development

• Leverage AI tools (ChatGPT, Claude) to enhance job efficiency, production, and quality. For instance, in blog writing, newsletter development, white paper development, etc.
• Utilize AI assistance to accelerate front-end development workflows, generating clean HTML, CSS, and JavaScript code while maintaining full understanding and ownership of technical implementation
• Support ad-hoc sales team requests and develop automations utilizing AI Agents.
• Integrate AI tools into problem-solving workflows to troubleshoot technical issues, optimize code performance, and implement advanced features
• Document and refine AI collaboration patterns to create reusable workflows, establishing best practices for AI-augmented marketing and development tasks that can be transferred to successors or automated systems

Required Skills & Competencies

 Technical Skills

• Familiarity with HTML, CSS, and JavaScript for web development and email template creation
• Experience with WordPress and content management systems
• Strong understanding of responsive design principles and mobile optimization
• Ability to create and manipulate web forms, calculators, and interactive tools (can leverage AI tools as needed)

Content & Communication Skills

• Exceptional writing and editing skills with ability to adapt tone for different audiences
• Technical writing expertise with capability to explain complex chemistry in accessible terms
• Very strong attention to detail and commitment to accuracy and consistency in technical specifications
• Ability to create professional, polished marketing materials with consistent brand voice
• Strong design skills and ability to maintain brand guidelines while creating visually appealing branded content

Project Management & Organization

• Self-directed with ability to manage multiple concurrent projects and deadlines
• Experience maintaining editorial calendars and coordinating multi-channel campaigns
• Strong problem-solving skills and ability to iterate based on feedback

Work Environment & Collaboration

This role operates with some autonomy while taking general marketing direction from supervisor, as well as collaborating cross-functionally with sales, engineering, and other internal teams. Regular communication with technical subject matter experts ensures content accuracy, while feedback from supervisor and sales leadership informs content strategy and priority setting. The position requires balancing creative marketing thinking and strategy with technical accuracy, brand voice, and regulatory compliance.

Tools & Technologies Used

• Graphic design and image/video editing software
• WordPress and content management systems
• ChatGPT/Claude/AI tools
• CRM & Email marketing platforms
• Google Workspace
• Microsoft Office
• Shopify