Marketing Advisor – for Sports Clubs & Leagues
The Opportunity
Client is seeking a senior Sports Marketing Advisor with deep expertise in marketing, fan engagement, campaign strategy, sponsorship activation, audience growth, and commercial marketing for sports clubs, leagues, teams, and related sports organizations.
The advisor will support client in positioning its Marketing in a Box offering for sports clubs and leagues, helping clients understand how client can drive marketing effectiveness, fan engagement, personalization, campaign execution, and measurable revenue outcomes. The advisor may also help identify adjacent use cases, but the primary focus of the role will remain Marketing in a Box for the sports ecosystem.
Role Responsibilities
Marketing-Led Business Development Support
- Introduce client to senior marketing, fan engagement, sponsorship, CRM, digital, and commercial leaders within sports clubs, leagues, teams, and related organizations.
- Support client in positioning the Marketing in a Box offering for sports organizations, including the value proposition, business outcomes, and relevant use cases.
- Help shape conversations around campaign execution, audience segmentation, personalization, fan lifecycle management, sponsorship activation, and marketing performance measurement.
- Provide market intelligence on sports marketing priorities, buying centers, current challenges, investment themes, and decision-making dynamics.
- Participate in executive briefings, client discovery calls, opportunity-shaping discussions, and GTM planning sessions.
- Identify adjacent opportunities across data, AI, analytics, digital operations, sponsorship, revenue growth, and fan experience where client can create additional value.
Sports Marketing Advisory
Advise client on industry priorities such as:
- Positioning Marketing in a Box for sports clubs, leagues, and teams
- Fan acquisition, retention, loyalty, and lifecycle marketing
- Campaign strategy, execution support, and performance measurement
- Audience segmentation, personalization, and next-best-action programs
- CRM, CDP, Fan 360, and marketing data activation
- Sponsorship activation, partner marketing, and ROI measurement
- Digital, social, email, and omnichannel fan engagement programs
- Revenue outcomes linked to ticketing, memberships, merchandise, sponsorships, and subscriptions
Priority Focus: Marketing in a Box for Sports Clubs & Leagues
Marketing in a Box
Help sports clubs and leagues understand how client can support an integrated marketing operating model that brings together strategy, data, analytics, execution, measurement, and continuous optimization.
- Define and position Marketing in a Box for sports organizations.
- Support fan acquisition, engagement, retention, and loyalty programs.
- Enable campaign planning, execution, analytics, and optimization.
- Connect fan data, CRM, CDP, and digital channels to drive measurable outcomes.
- Translate marketing challenges into client-led solution opportunities.
Sponsorship Analytics
- Measure sponsor ROI.
- Optimize sponsorship inventory.
- Improve activation performance.
Adjacent Marketing Use Cases
- Fan 360 and personalized fan journeys
- Audience segmentation and campaign targeting
- Marketing performance measurement and attribution
- Sponsorship activation and partner marketing analytics
- Customer acquisition, retention, and churn prediction
- Digital marketing optimization across email, social, mobile, web, and paid channels
- Content engagement and media consumption analytics
Revenue Growth
- Ticket sales optimization.
- Dynamic pricing strategies.
- Membership and subscription analytics.
- Merchandising analytics.
AI & Data Use Cases
- AI-powered fan engagement
- Predictive analytics
- Next-best-action recommendations
- GenAI-driven fan experiences
- Content and marketing optimization
Required Qualifications
Experience
- 15+ years of experience in sports marketing, fan engagement, CRM, sponsorship marketing, digital marketing, campaign management, marketing operations, or commercial marketing for sports clubs, leagues, teams, or sports properties.
- Previous leadership, advisory, or senior marketing experience with leagues, clubs, teams, governing bodies, rights holders, or sports properties such as NFL, NBA, MLB, NHL, MLS, NCAA, Formula 1, PGA, ATP/WTA, cricket leagues, or professional clubs and teams.
- Strong ability to position marketing-led solutions, translate sports marketing challenges into GTM opportunities, and support executive-level conversations with CMOs, CROs, sponsorship leaders, fan engagement leaders, and digital leaders.
Network Requirements
Established relationships with:
- Chief Marketing Officers
- Chief Revenue Officers
- Sponsorship Leaders
- Fan Engagement Leaders
- Digital Transformation Leaders
- Data & Analytics Leaders
Knowledge Expectations
Understanding of:
- Sports business operations
- Fan engagement platforms
- CRM ecosystems
- Loyalty and membership programs
- Sponsorship models
- Data and analytics platforms
- AI and digital transformation initiatives
Success Metrics
- Marketing-led executive introductions generated
- Marketing in a Box conversations initiated
- Qualified sports marketing opportunities sourced
- Strategic meetings arranged with marketing, fan engagement, CRM, sponsorship, and commercial leaders
- Adjacent marketing and analytics use cases identified
- Pipeline and revenue influenced
- Signed SOWs supported or influenced
Engagement structure
- Engagement duration is 3 months with potential extension depending on the success of the solution.
- Fixed hourly rate of $120 for a minimum commitment of 100-140 hours; expected to be available for atleast 10 hours every week.
- Reporting to the Sales Team with end-to-end sales cycle (until SOW signing).
-15+ years of experience -3 months with potential extension-minimum commitment of 100-140 hours
-Candidates must be near or local to NYC
-this role is client facing and expected to generate leads, so need senior resources with good presentation and communication skills. Involves travelling. Will be sponsored.