Marketing Analyst 4 (Automotive Dealer Performance / Program Analyst)

Role: Marketing Analyst 4 (Automotive Dealer Performance / Program Analyst)

Location: Warren, MI (3 days in a week onsite)

Duration: Long term

Rate: Market

Key Responsibilities
• Own and manage Data Mining program within the IMR portfolio, driving operational excellence, performance visibility, and continuous improvement across brands.
• Collaborate across internal teams to align initiatives and deliver relevant, dealer focused content
• Build and maintain strong partnerships with approved vendors; oversee onboarding, performance reviews, and quarterly audits to ensure dealer value and program effectiveness.
• Draft Global Connect messages, newsletters, dealer one-pagers, field guides, and SharePoint content that communicate key program information.
• Maintain the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate.
• Analyze weekly and monthly performance data; translate insights into clear recommendations for vendors to improve dealer participation, adoption, and sales outcomes.
• Assist with planning and execution of the monthly webinar, managing timelines, vendor participation, content development, and dealer communications.
• Assist with ongoing maintenance of the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate.
• Facilitate Dealer Advisory Board sessions with top performing dealers to gather feedback, share best practices, and inform roadmap improvements.

Qualifications Required:
• Bachelor's degree
• 2+ years OEM, field, or dealer experience
• Bonus - experience in automotive lead management, CRM workflows, BDC operations, or digital retailing
• Excellent communication, presentation, organization, project execution, and relationship building skills
• Strong analytical skills with the ability to translate data into actionable strategies
• Initiative-driven with a proven ability to work independently and make decisions with minimal direction
• Experience in cross-functional collaboration and performance-based solution development
• Vendor and program management experience
• Proficiency in Microsoft Office tools (PowerPoint, Excel, Teams, etc.)
• Willingness to travel (<10%)