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Marketing Analyst II

Iconma

Burbank, CA

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JOB DETAILS
LOCATION
Burbank, CA
POSTED
4 days ago
Our client, is a Mass Media and Entertainment company, is looking for a Marketing Analyst II for their Burbank, CA/Hybrid location.
 
Responsibilities:
  • The Media Department is primarily responsible for the development and maintenance of advertising budgets and the purchase of media for all domestic theatrical filmed releases.
  • In developing these plans, the department deals directly with advertising agencies and all broadcast media, digital media and digital video, national print, radio, outdoor and Experiential media.
  • The department also works in partnership with International media and Home Entertainment teams to ensure continuity of planning through the entire lifecycle of a film.
  • The Sr. Media Analyst assists in the development of media campaigns and prepares and monitors budgets for all films.
  • The Sr. Media Analyst may also perform special assignments and related tasks as needed.
  • Assist Global Media Managers in supervising the execution of media plans
  • Monitors media expenditures and updates all budgets on a weekly basis
  • Provides Finance Department with weekly spending updates
  • Evaluates and provides direction and updates to Agency as well as internal client’s departments on key media plans/recommendations, including but not limited to Out-of-Home, Cable, Spanish Language, Canada, Digital & Radio media as needed
  • Assists with the execution of creative materials, including partnering with Agency and Creative/Digital departments to communicate deadlines & specs and ensure flawless creative delivery & media launches for our campaigns
  • Assists with creating and maintaining campaign presentations for management and filmmakers
  • Assists with ongoing competitive research and special film projects and explores areas for development
  • Helps brainstorm and develop innovative stunts to support film releases
  • Attends internal department meetings to provide relevant updates and represent the media team’s efforts as necessary
  • Provides weekly updates to internal WB departments regarding media deadlines and flighting details
 
Requirements:
  • Detail Oriented
  • Used to working in a fast-paced environment. Has experience in the entertainment industry.
  • Previous work experience with Marketing Agency or Entertainment Studio
  • Experience building Decks
  • Expertise in Power Point.
  • Integrated media planning (Linear/Digital Media) experience is a plus
  • Excellent organizational and analytical skills required
  • Strong oral and written communication skills required
  • Must be able to analyze and compare assorted types of media advertising
  • Ability to think strategically and innovate in established and new mediums
  • Must be able to develop, monitor and manage budgets and expenditures
  • Must have the ability to communicate effectively and tactfully with persons on all levels
  • Must be detail oriented while working under time constraints in a fast-paced environment
  • Must be able to work independently and effectively problem solve
  • Must be able to juggle multiple projects, stay organized, and prioritize deadlines
  • Must be able to work flexible hours, including overtime, when necessary
  • Must be proficient in Microsoft Excel, Word, PowerPoint, & Outlook programs
  • Bachelor’s degree required; emphasis in Marketing, Communications, Advertising, Public Relations, or a related field strongly preferred
  • We have a strong culture of expertise and professionalism.
  • We have strong bonds with our colleagues.
  • We work in a fast-paced environment.
  • We value initiative, resourcefulness, and proactive learners.
  • Heads-down (individual) work is expected in this role.
  • Will be working on weekly deliverables that will entail:
  • Material Deadline Report
  • TV schedules
  • Digital schedules
  • Experiential Outdoor
 
Why Should You Apply?
  • Health Benefits
  • Referral Program
  • Excellent growth and advancement opportunities
 
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/

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