Utilizes analytic techniques to support marketing, measurement, and reporting efforts. Evaluates existing and potential products/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Develops and maintains complex financial modeling tools and programs. Assesses the performance of new and existing marketing programs. Responsible for developing tests and testing parameters. Evaluates methodologies, makes recommendations; designs, develops, and implements new processes. Develops and maintains reports detailing influence of marketing activities on various operating groups. Strong analytical skills and proficiency with MS Office required. Requires communication and presentation skills commensurate with presenting, defining and supporting analysis and decision to management. A certain degree of creativity and latitude is required.