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Marketing Analyst, Search Marketing

Google

Mountain View, CA

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JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Analysis Skills, Apache Hadoop, Campaigns, Cross-Functional, Customer/Client Research, Data Collection, Data Mining, Data Sets, Economics, Equal Employment Opportunity (EEO), Establish Priorities, Experiment Design, Google Search Engine, International Marketing, Marketing, Marketing Campaign, Marketing Strategy, Mathematics, Media Buying and Planning, Metrics, Online Marketing, Performance Analysis, Predictive Modeling, Product Management, Project/Program Management, Python Programming/Scripting Language, R Programming Language, Reporting Dashboards, SQL (Structured Query Language), Search Engine Marketing (SEM), Statistics, Storytelling, Technical Strategy, Test Design, Test Plan/Schedule, Testing
LOCATION
Mountain View, CA
POSTED
2 days ago
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
  • Experience in marketing measurement and using investigative insights to guide media planning or experience working in digital marketing (e.g., Marketing Mix Modeling (MMMs), Performance incrementality geo experiments).
  • Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (leveraging Python, R, SQL, or Hadoop).
  • Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.

Preferred qualifications:

  • Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field.
  • Experience in growth marketing and performance marketing analytics.
  • Experience with end-to-end ownership of analytics roadmap, from inception to execution.
  • Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
  • Knowledge of media data(first-party google channels and third-party channels) and generating actionable insights to increase marketing campaign efficacy.
  • Ability to influence cross-functionally and work effectively across functions and geographies.

About the job

People come to Google Search billions of times per day to explore topics and answer all sorts of questions -- from basic ones, like finding sushi nearby, to more complex ones related to travel, career and health. Today, more than ever before, Google is playing a crucial role in helping people find answers to all kinds of questions, and get more done easily, throughout the day, anywhere they are.Our job is to excite them by showing what Search can enable for them and how our technology can help answer their deepest questions and get more done, more easily.As a part of Marketing Analyst, you will lead key measurement and analytics programs, playing a strategic and technical role with a focus on determining the incremental impact of marketing on product growth. Your own measurement, define milestones, direct agencies/vendors, delegate tasks, prioritize, plan, and manage projects to completion.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.
  • Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.
  • Serve as the team's expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including Channel level experiments and Brand lift tools.
  • Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering, to align on data, key metrics, and methodologies to generate insights that drive user growth.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

About the Company

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Google

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