Marketing Analyst, Search Marketing

Google

Mountain View, CA

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JOB DETAILS

SKILLS

Analysis Skills, Apache Hadoop, Campaigns, Cross-Functional, Customer/Client Research, Data Collection, Data Mining, Data Sets, Economics, Equal Employment Opportunity (EEO), Establish Priorities, Experiment Design, Google Search Engine, International Marketing, Marketing, Marketing Campaign, Marketing Strategy, Mathematics, Media Buying and Planning, Metrics, Online Marketing, Performance Analysis, Predictive Modeling, Product Management, Project/Program Management, Python Programming/Scripting Language, R Programming Language, Reporting Dashboards, SQL (Structured Query Language), Search Engine Marketing (SEM), Statistics, Storytelling, Technical Strategy, Test Design, Test Plan/Schedule, Testing

LOCATION

Mountain View, CA

POSTED

30+ days ago

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
Experience in marketing measurement and using investigative insights to guide media planning or experience working in digital marketing (e.g., Marketing Mix Modeling (MMMs), Performance incrementality geo experiments).
Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (leveraging Python, R, SQL, or Hadoop).
Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.

Preferred qualifications:

Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field.
Experience in growth marketing and performance marketing analytics.
Experience with end-to-end ownership of analytics roadmap, from inception to execution.
Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
Knowledge of media data(first-party google channels and third-party channels) and generating actionable insights to increase marketing campaign efficacy.
Ability to influence cross-functionally and work effectively across functions and geographies.

About the job

People come to Google Search billions of times per day to explore topics and answer all sorts of questions -- from basic ones, like finding sushi nearby, to more complex ones related to travel, career and health. Today, more than ever before, Google is playing a crucial role in helping people find answers to all kinds of questions, and get more done easily, throughout the day, anywhere they are.Our job is to excite them by showing what Search can enable for them and how our technology can help answer their deepest questions and get more done, more easily.As a part of Marketing Analyst, you will lead key measurement and analytics programs, playing a strategic and technical role with a focus on determining the incremental impact of marketing on product growth. Your own measurement, define milestones, direct agencies/vendors, delegate tasks, prioritize, plan, and manage projects to completion.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + bonus + equity + benefitsLearn more about benefits at Google.

Responsibilities

Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.
Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.
Serve as the team's expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including Channel level experiments and Brand lift tools.
Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering, to align on data, key metrics, and methodologies to generate insights that drive user growth.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

About the Company

Google

Build for everyone

Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. These Googlers build products that help create opportunities for everyone, whether down the street or across the globe.

It starts with how we work together. We’re building a company where people of different views, backgrounds and experiences can do their best work and show up for one another. A place where every Googler feels like they belong.

So whether you develop new technology or creative campaigns, craft beautiful products or breakthrough partnerships, your work here is a chance to accomplish things that matter. Bring your insight, imagination, and healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Benefits

We strive to provide Googlers and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits are based on data, and centered around our users: Googlers and their families. They’re thoughtfully designed to enhance your health and wellbeing, and generous enough to make it easy for you to take good care of yourself (now, and in the future). So we can build for everyone, together.

Learn more about Google’s benefits on this site featuring Googlers’ experience.

How we Hire

Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up. In order to build for everyone, we know that we need a wide range of perspectives and experiences, and a fair hiring process is the first step in getting there.

Learn more about our hiring process.

COMPANY SIZE

10,000 employees or more

INDUSTRY

Computer Software

EMPLOYEE BENEFITS

Paid Sick Days, Performance Bonus, Professional Development, 401K, Stock Options, Employee Events, Retirement / Pension Plans, Tuition Reimbursement, Work From Home, Life Insurance, On Site Cafeteria

FOUNDED

1998

WEBSITE

https://goo.gle/4dbno6V

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