Marketing Analyst/Specialist-II

Title: Marketing Analyst/Specialist-II
Location: Remote, NY
Duration: 05 months (Opportunity to extend at least 6 more months.)

Internal Job Title: Ads & Promotions Operations

The fast-growing Ad Operations team at Client is expanding its team. In this role, you’ll collaborate with internal and external teams to launch and manage end-to-end operations for offsite ad campaigns, report on campaign results, and help recommend and implement new tooling, processes, and alerting to optimize campaign operations. These programs will accelerate acquisition, activation, and loyalty across all the advertiser’s audiences.

What You’ll Do

• Manage end-to-end campaign operations process across social and programmatic digital marketing channels (including but not limited to Google, Meta, YouTube, TikTok).
• Monitor campaign performance, pacing, and budget utilization, proactively identifying optimization opportunities and recommending adjustments to improve outcomes.
• Troubleshoot setup, tracking, and trafficking discrepancies in ongoing campaigns.
• Work with 3rd party vendors to streamline campaign setup and ensure accurate and on-time campaign launches.
• Partner with the internal Marketing and Data Science teams to ensure accurate tracking and reporting of offsite media.
• Create post-mortem reports to document large campaign bugs and work with cross-functional teams on any actions needed.
• Use day-to-day experiences to recommend and implement new processes, workflows, and product improvements with internal teams.

Ideal Candidate Will Bring the Following Skills and Attributes:

• You are an amazing contributor who is eager to expand their skill set.
• You’re a collaborator who can work across Marketing, Sales, and Engineering teams with confidence and clarity.
• You are excited to jump into a new area of the Client Ads business, help operate as we build structure, and help make recommendations to get 1% better.

Qualifications

• You have 2 years of experience in scaled ad operations, digital advertising, data entry, or data analytics.
• You have experience trafficking end-to-end digital media campaigns (e.g., Google, Meta, TikTok) including campaign setup, QA, tracking, and reporting.
• You are comfortable writing ad copy and may have even built ad creative in the past.
• You are able to analyze and synthesize data, make informed decisions, and balance quantitative measurement with an empathetic, intuition-based mindset.
• Thrive in a self-starter, fast-paced, and changing environment.
• Exceptional attention to detail.
• Strong written communication skills to work with sales teams on campaign launch logistics and for crafting clear, actionable post-mortem reports.
• Experience with CPG Ads is a plus.
• Project management or coordination experience is a plus.
• Proficiency in SQL for querying and analyzing campaign data is a plus.