Analysis Skills, Automation, Business Administration, Business Growth, Business Strategy, Campaigns, Capital Markets, Channel Marketing, Communication Skills, Competitive Analysis/Strategy, Consumer Loans, Correspondent Lending, Data Mining, Data Processing, Detail Oriented, Direct Advertising, Direct Mail, Financial Planning and Analysis (FP&A), Financial Services, Forecasting, Google Analytics, Industry Standards, Intelligence Analysis, Legal, Marketing, Marketing Campaign, Marketing Strategy, Metrics, Microsoft C# (C Sharp), Microsoft SQL Server, Microsoft Visual Basic for Applications (VBA), Mortgage, Online Marketing, Operational Communications, Performance Analysis, Power BI, Predictive Modeling, Profit & Loss, Python Programming/Scripting Language, R Programming Language, Regulations, Regulatory Compliance, Residential Mortgages, Sales Operations, Salesforce.com, Search Engine Marketing (SEM), Statistics, Website Conversion, Website Traffic, Writing Skills
Job Title:
Marketing Analyst
Location:
CA - Westlake Village
What you'll do:
As a Marketing Analyst, youll be part of the Corporate Modeling & Analytics team that focuses on building, maintaining, and enhancing advanced models and analytics tools to support AmeriHomes Marketing strategies and campaign optimization tactics. You and your team will work closely with the companys marketing team where youll play a critical role in supporting our marketing strategies, optimizing campaigns, and driving business growth through data-driven insights.
The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing analytics principles in the financial services or mortgage industry.
Day-to-Day Responsibilities include, but not limited to:
- Model Development & Forecasting - Design, develop, and maintain unified models to track and monitor Marketing performance, including website traffic, campaign conversion rates, paid search ads, paid social ads, direct mail and other digital marketing channels.
- Quantitative Processes & Data Engineering - Create and maintain quantitative processes including data mining, predictive modeling, and complex data processing to support data-driven insights and decision making.
- Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems tools (e.g., Gurobi, Hubspot, GTM, Google Analytics, Salesforce) that enable data-driven decisions, aligning capital markets operations with broader business strategies to drive profitability and effectiveness.
- Competitive Intelligence Assess competitive intelligence tools (i.e. Google Analytics, SemRush, Competiscan, Lashback) and assist in developing a quarterly competitive intelligence report.
- Stakeholder Collaboration & Communication - Partner with key stakeholders, including Marketing, Lock Desk, Bulk Trading Desk, Pipeline Hedging, and FP&A to ensure analytics solutions meet diverse marketing and operational needs. Communicate effectively using data and metrics to support time-sensitive decisions with clarity and precision.
- Automation & Scalability - Identify and implement automation opportunities to enhance scalability, accuracy, and efficiency across Marketing workflows.
What you'll need:
- 1+ years of related experience.
- Bachelor's degree in related field required; Masters or MBA in related field preferred.
- Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services.
- Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
- Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI.
- Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python.
- Intermediate speaking and writing communication skills.
Benefits youll love:
We offer all the important things you'd want like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, youll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company:
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank that remain part of the companys heritage.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
Western Alliance Bancorporation