Marketing Analytics and Digital Growth Manager

Description

Essential Functions

• Hires, develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)
• Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission

• Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
• Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
• Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes
• Conducts ad hoc analysis to support strategic decision-making, campaign planning, audience development, customer growth initiatives, and executive reporting needs
• Translates complex data into clear, actionable insights that can be understood and used by marketing, sales, operations, and executive stakeholders

• Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
• Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
• Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
• Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes

• Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
• Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
• Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
• Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience
• Helps define digital growth priorities based on measurable business impact, customer behavior, and channel performance

• Works cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments
• Ensures marketing data is accurate, consistent, reliable, and usable for reporting, attribution, segmentation, and business decision-making
• Identifies gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements
• Supports the development of dashboards and reporting tools that provide visibility into marketing performance and customer growth
• Helps establish standards for campaign tracking, UTM governance, source attribution, audience segmentation, and marketing performance measurement
• Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
• Performs other duties as assigned 

Knowledge, Skills, and Abilities

• Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value
• Experience and working knowledge with web tools and platforms such as Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud or similar platforms
• Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence or similar tools
• Strong analytical skills with the ability to interpret complex data and translate it into business recommendations
• Excellent communication skills, including the ability to explain data, attribution, and performance insights to non-technical stakeholders
• Ability to work collaboratively across Marketing, Sales, IT, Data/Analytics, vendors, and business teams

Requirements

• Bachelor’s degree in marketing, analytics, statistics, economics, business, information systems, or a related field required
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, digital marketing performance, or a related field required
• Experience connecting and analyzing data from CRM, ERP, web analytics, advertising platforms, marketing automation, and other customer or business systems required 
• Working knowledge of SQL, data modeling, data pipelines, or large dataset analysis is strongly preferred
• Experience with campaign tagging, UTM governance, source tracking, customer identifiers, and data quality processes is preferred
• Demonstrated leadership experience preferred

• Responsibilities include, but are not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and development; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. 

• Up to 10% travel expected

• This position involves extended periods in a stationary position
• Occasional movement inside the office to access office machinery, file cabinets, etc.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines
• This position frequently communicates with employees, vendors, and stakeholders; Must be able to exchange accurate information in these situations
• Occasionally moves or transports items weighing up to 10 lbs. 

• This job is generally performed in a professional office, in environmentally controlled conditions
• Frequently works at a fast pace with unscheduled interruptions