Marketing Analytics, CRM, And Digital Specialist
The Marketing Analytics, CRM, and Digital Specialist is a data-driven strategist responsible for the health and performance of Hamilton Storage's digital ecosystem and sales pipeline. This role focuses heavily on planning, executing, and optimizing multi-channel lead generation campaigns designed to attract, nurture, and convert high-quality B2B prospects into measurable revenue. Based on-site in Franklin, Massachusetts, the Specialist serves as a global administrator for our CRM (HubSpot), ensuring data integrity while translating complex marketing activities into actionable insights for leadership. The ideal candidate blends technical expertise in marketing with a creative approach to digital presence, bridge-building between marketing activities and sales success.
Position is located on-site in Franklin, MA
Responsibilities
- Lead Generation & Campaign Strategy: Develop and execute multi-channel campaigns to fuel the sales pipeline; coordinate product and application-specific digital initiatives and build impactful email nurture workflows.
- CRM Management (HubSpot): Act as our business unit's global owner for HubSpot, maintaining data quality, segmenting databases, managing automated workflows, and conducting regular CRM training sessions for the team.
- Digital Property Management: Own and maintain corporate digital properties, including social media presence and the corporate website; oversee content updates for product and application pages and drive UX improvements.
- Analytics & Reporting: Manage all data reporting for marketing campaigns, websites, LinkedIn, and events; create custom dashboards providing visibility into pipeline performance and effectiveness for sales managers and leadership.
- Search & Performance Optimization: Partner closely with external agencies to optimize SEO and keywords; monitor KPIs and proactively suggest strategic improvements based on performance data.
- Sales Enablement: Maintain the sales enablement intranet site by identifying content gaps, updating structure, and managing assets; work closely with sales managers to maximize event ROI and lead nurturing.
- Reporting & Insights: Deliver regular channel performance reports and maintain the marketing-to-sales funnel tracking process to ensure a seamless lead handoff.
- Monitor market trends, product developments, industry insights, and competitor activity
Qualifications
- Expert-level proficiency in managing and optimizing CRM and marketing automation tools, specifically HubSpot.
- Proven track record of managing the marketing-to-sales funnel and implementing effective lead tracking processes.
- Deep knowledge of SEO, SEM, and conversion rate optimization (CRO) best practices.
- Understanding of the markets where Hamilton competes including life sciences and laboratory automation preferred.
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Time management skills and proven ability to meet deadlines.
Education/Experience
- Bachelor's degree in Marketing, Communications, Data Science, Digital Marketing or a related field
- Minimum of 6 years of experience in a B2B marketing environment with a focus on digital strategy and analytics.
- Hands-on experience with A/B testing tools, landing page builders, and digital analytics platforms.
- Strong experience collaborating with sales teams in a revenue-driven environment to align marketing output with sales goals.
- Ability to translate data into "thought leadership" insights and executive-level reporting.
- Proficient with Microsoft Office Suite, Canva, Asana, Adobe Creative Suite, and ability to adopt and adapt to new technologies.
About Hamilton
- Diverse portfolio of exciting and innovative projects
- Opportunities for professional growth
- Competitive compensation
- Excellent benefits package includes medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more
- Drug free workplace
The base salary range for this position is $80,000 to $95,000 per annum. The final salary offer will be determined based on a variety of factors, including the candidate's relevant experience, specialized skills, and professional qualifications.
It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age 40 and over, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.